Many people tend to avoid doing any keyword research. Instead, they will start relying heavily on social media and pushing content. Which are not bad things. However, if you want to start ranking for top spots on a search engine results page, it is time to start using some keyword research tools to begin your optimization success.
6 Keyword Research Tools
Understanding the goals and importance of keyword usage is the first part of this SEO strategy. The next part is finding the keywords that work best for you. How do you do this? Through the use of easy-to-use keyword tools. Here are our favorites:
- Google Keyword Planner
- Moz Keyword Explorer
- Google Trends
This is one of the most popular keyword research tools on the market right now. SEMrush offers SEO professionals, and even optimization rookies, all the information needed for attaining top rankings. However, their keyword finding tool is one of the best things they have to offer. This tool will show you what keywords your competition is getting ranked for, too!
Looking for some in-depth data on keywords? If so, UberSuggest may be a great option for you! Anything from SEO to PPC, you will receive an overview on. One great thing to note about UberSuggest is that you can use as many times as you’d like, without coming across any limitations as it’s currently completely free.
Google Keyword Planner
As far as keyword research tools go, any tool provided by a search engine to help you rank could be the best way to go. After all, your goal is to rank on them, right? Why not go for a tool that comes straight from the professionals? Google Keyword Planner allows you to create ad groups, devise a plan, and allows you to add keyword ideas and upload keywords. However, bear in mind that the tool is focused on Google Ads. In other words, Google wants you to buy the words they suggest. So it’s important to realize that this tool will not give you ALL possible keywords, just the one Google finds most valuable.
Moz Keyword Explorer
The Moz Keyword Explorer is another terrific tool and can actually give you insights on how many clicks you could receive from your chosen keywords. It even breaks down the data by organic clicks! Many users also love Moz Keyword Explorer because it’s extremely accommodating with unique keyword suggestions.
Again, any tool that comes from a search engine is a great tool to use! While Google Trends does a little better with generic searches, it still provides great information on terms that are rising in popularity and related to the searched for word or phrase. One cool aspect of Google Trends is the ability to separate the results by metro and city! More times than not, it helps to know where the traffic for that keyword is coming from!
If you’ve been doing your research with finding keywords, you know there are short-tail keywords and long-tail keywords. KWFinder focuses mainly on long-tail keyword research. When using this tool, you’ll be able to see information about search volume, trending keywords, etc. This tool will even rate the SEO competition on a scale of 1-100.
Using Keyword Research Tools to Your Advantage
You need to come up with a keyword research marketing plan. Once you have that set in place, ensure you are effectively using it to your advantage. Keeping up with your keyword strategy can be very crucial to your websites success.
If you’ve explored these tools before, with little success, you can always opt to hire some extra help. New York SEO Training Academy provides Keyword Research and Information Architecture assistance. Additionally, you can seek some SEO consulting, from the professionals!