Introducing the New Google Search Console

Introducing the New Google Search Console

Any time a new update from Google comes around, people start migrating toward the idea of new SEO possibilities. Each time Google has announced a new program or feature, its typically a huge success! If you’re a professional with a website up and running, or a newbie just starting the process, you’re going to want to check this out! Leaving SEO professionals and business entrepreneurs flooding to find success, the New Google Search Console!

 

The New Google Search Console: The Basics

Often times, people begin to wonder why so many adjustments and updates are frequently being made to Google tools. “It’s a search engine, how come they haven’t gotten it right yet?”– Well, that’s a valid question. However, updates are completely necessary when it comes to the internet. Remember, things online are always changing, and it’s important (for search engines in particular) to keep up.

Did you know Google Search Console was also previously known as the Google Webmaster Tool? That’s right, in May of 2015, what was once known as Google Webmaster, was now the Google Search Console. Following that update, in the year of 2018, we were introduced to the Google Search Console we know and love today!

One of the most noteworthy factors of the Google Search Console you won’t soon forget, is that its completely free! “The New Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.” Say goodbye to the issues of not being able to afford a tool that you love!

 

Features in the New Google Search Console

That brings us to the big question – what does the new Google Search Console have to offer?

  • AMP Status Report
  • Index Coverage Status Report
  • Links Report
  • Manual Actions Report
  • Mobile Usability Report
  • Rich Result Status Report
  • Ownership Verification
  • Performance Report
  • Sitemaps Report
  • URL Inspection Tool, etc.

Ultimately, the information you will be receiving from this tool is virtually endless. We’ll go more into depth on the difference between the old console and the new one in our future blogs, so keep an eye out!

If you’ve tried to master the New Google Search Console, but seem to be having trouble navigating, don’t hesitate to ask a professional for some SEO coaching. At New York SEO Training Academy, we both have a common goal of your website – and business – succeeding. We’d love to supply you with all the tools to make that happen! Give us a call today at (888)736-7766.

 

What You Should Know About Link Building Today!

What You Should Know About Link Building Today!

Mastering link building is not something that happens overnight. It takes some time to get the hang of it. However, there are some ways to learn more about it! Whether you take link building classes online, or even read through some link building articles like this one, there are good ways to learn about link building and how it works.

What is Link Building?

As a beginner in the field of SEO, you’ve probably just begun doing your research on the various factors of optimization. One of the biggest – link building. So, what is it? Directly defined, link building is the process of gaining hyperlinks from different websites, leading back to yours.

Why is Link Building Knowledge So Important?

Everyone knows, or should know, that link building is important to your optimization. In fact, you’ve probably heard several times that a good link building strategy can make or break your digital marketing success. Well, that’s as close to the truth as you can get. Knowing about link building, and developing a good linking method will make a huge difference in the success of your website.

It may be helpful to know that search engines crawl pages link-by-link, and page-by-page. They take the content of your pages, and index them. In doing that, they decide the quality of the page to determine search engine rank. One of the biggest determining factors is the number of links pointing to your page. Naturally, if your links are being shown on high-quality, reputable websites, your chances of ranking are great.

If another website is linking to your website, you can likely consider it flattering. This is almost as if another website is saying, “we trust (your website) to provide some awesome or useful products or information!”. Therefore, making your website obviously look more attractive to the consumer.

Once you know what links you’re looking for, and which high authority websites to target, link building can be pretty simple. However, a good rule of thumb to remember: not all links are good links! Not every link obtained on other websites are beneficial to you. Sometimes, links to your website can be distributed by very spammy, or poorly developed websites. Receiving links that are poor-quality could potentially hurt your ability to rank, if the search engine doesn’t find it sufficient.

Identifying Link Quality

There are essentially two different classes of links quality: the good and the bad. Identifying which is which, is the trickiest part.

Good Links

You’ve probably been told a hundred times (and will hear it a hundred times more) to obtain only good links. What makes a link a good link?

  • It is relevant to the focus of your website.
  • It is placed naturally within the webpage, not just randomly put.
  • The site is trustworthy/has high-authority.
  • The link to your site is inside the content of the following site.

Bad Links

It is probably quite obvious that bad links are exactly the opposite of a good link. You may be wondering, what does a bad link look like then? Bad links are:

  • Shown on spammy websites.
  • On irrelevant pages or unrelated to your topic.
  • Not on trustworthy/high-authority websites.
  • Placed within very low-quality content.

On top of knowing which links are which, there are also a number of tools available to you to help make this process easier. Some of our favorite are:

  1. SEMrush
  2. Majestic
  3. Ahrefs
  4. BuzzSumo

If you’re not a fan of those tools, or unsure where to start with link building, there are other options available to you. At New York SEO Training Academy, we specialize in helping identify what could be happening behind-the-scenes with your website (bad links), making it harder for you to find SEO success. If you’re in need of assistance with your link building strategy, give us a call today at (888)736-7766.

 

Preparing for the Evolution of Voice Search

Preparing for the Evolution of Voice Search

Have you ever thought about what could happen to SEO if voice search technology didn’t exist? Take a second. Consider the benefits that voice search could bring to your optimization efforts. Whether you like it or not, the evolution of speech recognition could change SEO. Additionally, help you find a better rank.

 

Benefits of Voice Search Technology

Trends are important when it comes to optimization. You want to pay attention to things that are on the uprise. When you see something like Alexa, Google, Siri, or Cortana, and notice that they are changing things up, get in on the action! They could end up providing you with several benefits.

Speech recognition devices will pull the answers from the top-ranking positions on the search engine results page. Which means, the competition for top spots could be heavy. However, once that spot is yours, you’re more likely to stay there.

When implementing voice search technology, you’ll have a better chance to get noticed for a more direct niche. Due to an increase in voice searches over the past year, long-tail keywords are being implemented more and more. Adding long-tail keywords to your SEO efforts, you have an opportunity to get noticed for more direct searches. Voice searchers typically use long-tail keyword phrases. Usually someone who searches for something with long-tail keywords is more likely to purchase a product. After taking on this new strategy, you become more likely to sell a product or service.

 

Voice Search Strategies for SEO

After you know the benefits, it’s time to start using voice search in your SEO strategy.

  • Start including long-tail keywords. Targeting phrases will be your best friend here. Add them to your content, headings, or even title tags.
  • Pay close attention to user search intent. Know what your users are looking for. Try using a tool to get insights on the user search intent.
  • Begin a local SEO plan. Many people use voice search while on the go. Searches that include “near me” are usually people who are ready to buy. Ensure your local SEO is all set, to gain extra business success.
  • Make your site mobile-friendly. Most people who are using speech recognition to search for certain items are doing so from their mobile device. Making your site mobile friendly, gives you a better chance to rank. Update your structured data. Structured data helps search engines to know what the content on your site consists of. If your structured data is strong, and unique, you’ll stick out a bit more on websites.

 

The Future of Speech Recognition

We can never clearly determine what the future of SEO will look like. However, we do have a pretty good idea. Many tools, pages, and even Google itself, provide some updates or predictions ahead of time. A few of the biggest, or more noteworthy, are:

  • Natural speech patterns will be a factor you will need to pay attention to. Users voice search differently than they search on a laptop or desktop. So speech patterns will become more relevant.
  • More focus will be put on mobile-first indexing. This includes speed, compatibility, and design, all needing to be in tip-top shape, operating smoothly.
  • Finally, customers, or users, will be happier. They will enjoy hearing or reading into more direct answers they searched for. Therefore, providing a better experience for them, and likely increasing your chance for them to revisit your page.

 

The possibilities are endless if you are effectively implementing speech recognition and voice search techniques. For more information on hiring SEO professionals  that can help your transition into voice search strategies, give us a call today at (888)736-7766.

 

Sources:

https://kubix.digital/blog/how-to-optimize-for-voice-search

https://vtldesign.com/digital-marketing/search-engine-optimization/voice-search/

Mobile Search in 2018

Mobile Search in 2018

Did you know mobile users spend more time looking at onscreen searches than desktop users? That’s right! In fact, it’s double the time spent, and in some cases it’s triple time! Mobile search is incredibly useful. Due to mobile search being the leading method used for searches, it is important to make sure your website keeps up with the latest on mobile search in 2018!

Why is Mobile Search Important?

When Google finally decided to implement mobile-first indexing, it was a huge deal. With the information that Google holds through analytics, they knew mobile search would become big. They saw it coming before any of us.

If you want to rank on search engines, you should probably follow what the search engines are doing. Mobile-first indexing was created to help you, no matter what method the search is being conducted on. However, if mobile search is the most-used method of searching information, you have to be sure you’re implementing mobile-first efforts on your site.

Mobile-First Indexing for Optimization

You know using mobile-first indexing comes with several optimization benefits. So how do you make sure your website is keeping up with these new developments?

  • Accelerated mobile pages (AMP’s) are designed to make mobile pages view-able at high speeds. They typically present a website quicker than a desktop page would on a mobile device.
  • Start using a quick response web design. This is important to ranking, because if someone turns away from your page, before it is loaded, you lose a chance to see success in your online business.
  • Use as many tools as needed to help you find information on how your site is operating. Search engines themselves, particularly Google, provide tools to give you direct suggestions, analytics, and most importantly, show you how your mobile site is doing in mobile searches.
  • Eliminate unneeded pop-ups on your page. We often see “sign up now” or “enroll today” notifications come up on pages we click on. Don’t get me wrong, some of that is okay, but if you have too many those, you tarnish the possibility of a good user experience. Therefore, they likely will not return to your page.
  • In addition, you may opt to hire some help, if needed. There are SEO professionals available to you, like New York SEO Training Academy. We are willing to help you along the way, and ensure you are gaining the recognition you need.

Mobile Search Practices That Help Your Site

While we can’t always predict the future of search engine optimization, sometimes we receive a bit of information that not only helps us, but also helps those who seek our assistance. We are always open to suggestions, and information regarding optimization.

So, we’d like to know, what do you find to be most effective strategy with your mobile search practice? What tools do you use to test your mobile page? How do you administer effective mobile-first indexing?

 

Sources:

https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Mobile and Voice Search Go Hand-in-Hand

Mobile and Voice Search Go Hand-in-Hand

Did you know that 1 in 6 Americans now own a smart speaker? And 40% of adults are actually using voice search at least once a day. If you’re already implementing mobile first design and optimization strategies, you’re headed in the right direction. However, it is important to remember, mobile and voice search go hand-in-hand.

Mobile First Indexing

If you don’t know much about mobile first indexing, it won’t be long till you’re teaching others. Mobile first indexing is exactly what it sounds like. The mobile version of your website is what Google will show first. Google will consider the mobile version of your website the primary version.

Voice Search Technology

Over 60 million people use digital assistants to conduct voice searches. The number of people conducting voice searches on their mobile devices continues to increase. Which means, you should probably be sure your page is accessible to those who are using voice search technology for information your page may have.

Mobile and Voice Search for SEO

You may not think mobile and voice search work as closely as they do together. However, mobile and voice search tend to go hand-in-hand.

Since most searches are conducted on mobile devices, it is important to optimize your site for mobile search. If you can manage to be ranked for your niche area, your site will likely be viewed on a mobile device. Ensuring your site is indexed mobile-first will guarantee users viewing from a mobile device will have a good user experience, and keep coming back.

Long-tail keywords will end up being your “claim to fame” when it comes to voice search. We talk much differently than we type. Something you may get noticed for through a typed search will be a few words. Searchers may type “shoe store near me”, while a voice search may include more specific words, like “where to buy sneakers in downtown Manhattan”.  

This is where mobile and voice search tie together. When voice search is conducted on a mobile device, and you are practicing mobile-first indexing, you are increasing your chances of being noticed online.

Once you’ve been ranked, mobile search devices, such as Alexa, Cortana, or Google, are most likely to target your information; therefore providing the user with information from your site. Because your website will continue to be used by mobile searching devices, you will likely stay ranked higher for a longer period of time.

Mobile and Voice Search from the Professionals

There is a lot of information that goes into mobile and voice search in SEO. If you’re looking for a more hands-on approach, and more information, you may opt to hire a professional SEO coach.

Often times, you’ll come across companies that not only show you the basics, but also provide additional services, that can be crucial to your success. If you’re looking for the best of the best, please reach out to us via email (info@New-York-SEO.com), or by calling (888)736-7766.

 

Why is Voice Search Technology so Important in 2018?

Why is Voice Search Technology so Important in 2018?

The holidays are coming! We have reached that time of year where the world around us becomes a bit more fast paced. Did you know that a majority of people use voice search technology to do their holiday shopping? Voice search technology has been big in 2018, and as we move towards the close of this year you’ll want to stay involved with these updates.

What is Voice Search?

Directly defined, it is speech recognition technology, allowing users to search by speaking terms aloud, instead of typing them.

Speech recognition can be implemented in several everyday uses:

  • Conducting informational searches.
  • Requesting specific information about something (sports scores, time zone information, prices of items, etc.)
  • Scheduling important events.
  • Taking important notes.
  • Opening different applications or programs.

Ultimately, the possibilities are endless. It isn’t necessarily limited to those functions. Speech recognition, or voice recognition, can actually present several benefits when it comes to search engine optimization.

Why is Voice Search Important to SEO?

Did you know that in January of 2018, there were an estimated one billion voice searches per month? When it comes to voice search technology in SEO, there is plenty of opportunity for websites of all kinds to rank better. You may think voice search technology may not affect your site, however, it reaches all types of businesses.

Lets just say you are the owner of a travel site. You have the opportunity to be listed for direct travel queries. Someone may ask, “where is the best place to stay in New York?”, and your site may be the one to answer that question.

The most frequently used areas of voice search are definition sites. Tons of people will search what a chosen word means. They may also look up synonyms, or even words to be used in a sentence. Seems silly, but this is a great way to build traffic.

As a cooking website, you may have an upper-hand. Whether users are searching conversion questions, ingredient information, or even instructions on how to prepare the meal, you have a good chance of being noticed.

Keep in mind, these are just a few of the different kinds of websites that benefit from voice search technology. You’ll find that sites with direct information, may have a better chance of survival on search engines.

Benefits of Voice Search

Don’t forget, there are several benefits when strategizing with this technology. Regardless of your type of business, here is what you can expect.

  • Featured snippets become more visible.
  • Entirely new categories begin to emerge.
  • Direct answers from your website to the consumer.
  • Long-tail keyword phrases become more noticeable.
  • Increased authority from ranking higher.

(P.S. – There are some great keyword tools available to you, to help you pinpoint what you would like to get noticed for.)

Voice Search and Your SEO Journey

It doesn’t matter if you are just starting out, or an SEO professional. Voice search technology is constantly changing, and being updated. We want to help you out. What else do you want to know about voice search technology? Leave a comment, and let us know! If you’ve already found success implementing this strategy, we want to hear about that, too!

 

Sources:

https://seopressor.com/blog/websites-should-optimize-for-voice-search-benefits/

https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018