Preparing for the Evolution of Voice Search

Preparing for the Evolution of Voice Search

Have you ever thought about what could happen to SEO if voice search technology didn’t exist? Take a second. Consider the benefits that voice search could bring to your optimization efforts. Whether you like it or not, the evolution of speech recognition could change SEO. Additionally, help you find a better rank.

 

Benefits of Voice Search Technology

Trends are important when it comes to optimization. You want to pay attention to things that are on the uprise. When you see something like Alexa, Google, Siri, or Cortana, and notice that they are changing things up, get in on the action! They could end up providing you with several benefits.

Speech recognition devices will pull the answers from the top-ranking positions on the search engine results page. Which means, the competition for top spots could be heavy. However, once that spot is yours, you’re more likely to stay there.

When implementing voice search technology, you’ll have a better chance to get noticed for a more direct niche. Due to an increase in voice searches over the past year, long-tail keywords are being implemented more and more. Adding long-tail keywords to your SEO efforts, you have an opportunity to get noticed for more direct searches. Voice searchers typically use long-tail keyword phrases. Usually someone who searches for something with long-tail keywords is more likely to purchase a product. After taking on this new strategy, you become more likely to sell a product or service.

 

Voice Search Strategies for SEO

After you know the benefits, it’s time to start using voice search in your SEO strategy.

  • Start including long-tail keywords. Targeting phrases will be your best friend here. Add them to your content, headings, or even title tags.
  • Pay close attention to user search intent. Know what your users are looking for. Try using a tool to get insights on the user search intent.
  • Begin a local SEO plan. Many people use voice search while on the go. Searches that include “near me” are usually people who are ready to buy. Ensure your local SEO is all set, to gain extra business success.
  • Make your site mobile-friendly. Most people who are using speech recognition to search for certain items are doing so from their mobile device. Making your site mobile friendly, gives you a better chance to rank. Update your structured data. Structured data helps search engines to know what the content on your site consists of. If your structured data is strong, and unique, you’ll stick out a bit more on websites.

 

The Future of Speech Recognition

We can never clearly determine what the future of SEO will look like. However, we do have a pretty good idea. Many tools, pages, and even Google itself, provide some updates or predictions ahead of time. A few of the biggest, or more noteworthy, are:

  • Natural speech patterns will be a factor you will need to pay attention to. Users voice search differently than they search on a laptop or desktop. So speech patterns will become more relevant.
  • More focus will be put on mobile-first indexing. This includes speed, compatibility, and design, all needing to be in tip-top shape, operating smoothly.
  • Finally, customers, or users, will be happier. They will enjoy hearing or reading into more direct answers they searched for. Therefore, providing a better experience for them, and likely increasing your chance for them to revisit your page.

 

The possibilities are endless if you are effectively implementing speech recognition and voice search techniques. For more information on hiring SEO professionals  that can help your transition into voice search strategies, give us a call today at (888)736-7766.

 

Sources:

https://kubix.digital/blog/how-to-optimize-for-voice-search

https://vtldesign.com/digital-marketing/search-engine-optimization/voice-search/

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Mobile Search in 2018

Mobile Search in 2018

Did you know mobile users spend more time looking at onscreen searches than desktop users? That’s right! In fact, it’s double the time spent, and in some cases it’s triple time! Mobile search is incredibly useful. Due to mobile search being the leading method used for searches, it is important to make sure your website keeps up with the latest on mobile search in 2018!

Why is Mobile Search Important?

When Google finally decided to implement mobile-first indexing, it was a huge deal. With the information that Google holds through analytics, they knew mobile search would become big. They saw it coming before any of us.

If you want to rank on search engines, you should probably follow what the search engines are doing. Mobile-first indexing was created to help you, no matter what method the search is being conducted on. However, if mobile search is the most-used method of searching information, you have to be sure you’re implementing mobile-first efforts on your site.

Mobile-First Indexing for Optimization

You know using mobile-first indexing comes with several optimization benefits. So how do you make sure your website is keeping up with these new developments?

  • Accelerated mobile pages (AMP’s) are designed to make mobile pages view-able at high speeds. They typically present a website quicker than a desktop page would on a mobile device.
  • Start using a quick response web design. This is important to ranking, because if someone turns away from your page, before it is loaded, you lose a chance to see success in your online business.
  • Use as many tools as needed to help you find information on how your site is operating. Search engines themselves, particularly Google, provide tools to give you direct suggestions, analytics, and most importantly, show you how your mobile site is doing in mobile searches.
  • Eliminate unneeded pop-ups on your page. We often see “sign up now” or “enroll today” notifications come up on pages we click on. Don’t get me wrong, some of that is okay, but if you have too many those, you tarnish the possibility of a good user experience. Therefore, they likely will not return to your page.
  • In addition, you may opt to hire some help, if needed. There are SEO professionals available to you, like New York SEO Training Academy. We are willing to help you along the way, and ensure you are gaining the recognition you need.

Mobile Search Practices That Help Your Site

While we can’t always predict the future of search engine optimization, sometimes we receive a bit of information that not only helps us, but also helps those who seek our assistance. We are always open to suggestions, and information regarding optimization.

So, we’d like to know, what do you find to be most effective strategy with your mobile search practice? What tools do you use to test your mobile page? How do you administer effective mobile-first indexing?

 

Sources:

https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Mobile and Voice Search Go Hand-in-Hand

Mobile and Voice Search Go Hand-in-Hand

Did you know that 1 in 6 Americans now own a smart speaker? And 40% of adults are actually using voice search at least once a day. If you’re already implementing mobile first design and optimization strategies, you’re headed in the right direction. However, it is important to remember, mobile and voice search go hand-in-hand.

Mobile First Indexing

If you don’t know much about mobile first indexing, it won’t be long till you’re teaching others. Mobile first indexing is exactly what it sounds like. The mobile version of your website is what Google will show first. Google will consider the mobile version of your website the primary version.

Voice Search Technology

Over 60 million people use digital assistants to conduct voice searches. The number of people conducting voice searches on their mobile devices continues to increase. Which means, you should probably be sure your page is accessible to those who are using voice search technology for information your page may have.

Mobile and Voice Search for SEO

You may not think mobile and voice search work as closely as they do together. However, mobile and voice search tend to go hand-in-hand.

Since most searches are conducted on mobile devices, it is important to optimize your site for mobile search. If you can manage to be ranked for your niche area, your site will likely be viewed on a mobile device. Ensuring your site is indexed mobile-first will guarantee users viewing from a mobile device will have a good user experience, and keep coming back.

Long-tail keywords will end up being your “claim to fame” when it comes to voice search. We talk much differently than we type. Something you may get noticed for through a typed search will be a few words. Searchers may type “shoe store near me”, while a voice search may include more specific words, like “where to buy sneakers in downtown Manhattan”.  

This is where mobile and voice search tie together. When voice search is conducted on a mobile device, and you are practicing mobile-first indexing, you are increasing your chances of being noticed online.

Once you’ve been ranked, mobile search devices, such as Alexa, Cortana, or Google, are most likely to target your information; therefore providing the user with information from your site. Because your website will continue to be used by mobile searching devices, you will likely stay ranked higher for a longer period of time.

Mobile and Voice Search from the Professionals

There is a lot of information that goes into mobile and voice search in SEO. If you’re looking for a more hands-on approach, and more information, you may opt to hire a professional SEO coach.

Often times, you’ll come across companies that not only show you the basics, but also provide additional services, that can be crucial to your success. If you’re looking for the best of the best, please reach out to us via email (info@New-York-SEO.com), or by calling (888)736-7766.

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Why is Voice Search Technology so Important in 2018?

Why is Voice Search Technology so Important in 2018?

The holidays are coming! We have reached that time of year where the world around us becomes a bit more fast paced. Did you know that a majority of people use voice search technology to do their holiday shopping? Voice search technology has been big in 2018, and as we move towards the close of this year you’ll want to stay involved with these updates.

What is Voice Search?

Directly defined, it is speech recognition technology, allowing users to search by speaking terms aloud, instead of typing them.

Speech recognition can be implemented in several everyday uses:

  • Conducting informational searches.
  • Requesting specific information about something (sports scores, time zone information, prices of items, etc.)
  • Scheduling important events.
  • Taking important notes.
  • Opening different applications or programs.

Ultimately, the possibilities are endless. It isn’t necessarily limited to those functions. Speech recognition, or voice recognition, can actually present several benefits when it comes to search engine optimization.

Why is Voice Search Important to SEO?

Did you know that in January of 2018, there were an estimated one billion voice searches per month? When it comes to voice search technology in SEO, there is plenty of opportunity for websites of all kinds to rank better. You may think voice search technology may not affect your site, however, it reaches all types of businesses.

Lets just say you are the owner of a travel site. You have the opportunity to be listed for direct travel queries. Someone may ask, “where is the best place to stay in New York?”, and your site may be the one to answer that question.

The most frequently used areas of voice search are definition sites. Tons of people will search what a chosen word means. They may also look up synonyms, or even words to be used in a sentence. Seems silly, but this is a great way to build traffic.

As a cooking website, you may have an upper-hand. Whether users are searching conversion questions, ingredient information, or even instructions on how to prepare the meal, you have a good chance of being noticed.

Keep in mind, these are just a few of the different kinds of websites that benefit from voice search technology. You’ll find that sites with direct information, may have a better chance of survival on search engines.

Benefits of Voice Search

Don’t forget, there are several benefits when strategizing with this technology. Regardless of your type of business, here is what you can expect.

  • Featured snippets become more visible.
  • Entirely new categories begin to emerge.
  • Direct answers from your website to the consumer.
  • Long-tail keyword phrases become more noticeable.
  • Increased authority from ranking higher.

(P.S. – There are some great keyword tools available to you, to help you pinpoint what you would like to get noticed for.)

Voice Search and Your SEO Journey

It doesn’t matter if you are just starting out, or an SEO professional. Voice search technology is constantly changing, and being updated. We want to help you out. What else do you want to know about voice search technology? Leave a comment, and let us know! If you’ve already found success implementing this strategy, we want to hear about that, too!

 

Sources:

https://seopressor.com/blog/websites-should-optimize-for-voice-search-benefits/

https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Easy to Use and Free SEO Tools

Easy to Use and Free SEO Tools

There are several phenomenal paid SEO tools available to you. However, some of these tools come with quite the cost. Instead of “breaking the bank” for a few spots higher on a search engine results page, try implementing some of these easy to use, free SEO tools.

Easy to Use and Free SEO Tools

In most cases, when we first start a business, and get our site hosted online, we’re putting more money into the business than we’re getting out of it. If online optimization is one of your priorities (it definitely should be), there are several tools available to you, at no cost. Some of our favorites are:

  • SEMrush
  • Ubersuggest
  • Screaming Frog
  • GTmetrix
  • Yoast

SEMrush

This is one of the most popular tools on the SEO market. There are paid versions of this tool available, and while those are fantastic options, they also offer a free trial.

All versions will provide the same basic information about keywords and what your competitor is being ranked for. You won’t get as many results, or as much information in the results, but you will see the basics. Which, in our opinion, is pretty great. 

Ubersuggest

Everything seems to be the “Uber” of everything these days. This tool may really just be the Uber of keyword research though. Ubersuggest sifts through hundreds of thousands of autocomplete keywords from Google, and presents them to you.

Additionally, you can also set your negative keywords. Ditch negative keywords, then find your most useful ones.

Screaming Frog

As far as free SEO tools go, Screaming Frog is definitely one of those tools that should stay in your SEO tool belt. This tool works best to find technical SEO problems.

This tool will crawl your website, and report any potential issues.  Technical SEO is typically overlooked when first starting out. When in reality, this should be at the top of your priority list.

GTmetrix

Looking for a page analysis? GTmetrix will likely be your best option. Simply enter your URL, and instantly get information on your sites operation. In addition, you also receive recommendations on how to better optimize it.

The basic membership plan allows you to track and monitor three pages. However, you can always upgrade your membership to a paid version.

Yoast

WordPress plugin, Yoast, is completely free. Likely one of the best plugins on the SEO market. If your site runs on WordPress, this is an essential. Yoast will provide you with: keywords, Google previews, readability checks, checks for duplicate content, etc.

 

Your Favorite Free SEO Tools

At New York SEO Training Academy, we try to provide our visitors with the best information; What our users are using, what’s new and trendy, is what we should stay on top of.

We want to hear from you! What tools are you using? How are they working for you? What are you seeing the most success from?

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

SEMrush: The Ins and Outs

SEMrush: The Ins and Outs

Take a moment to consider what your website, or business, would look like if we didn’t have the tools needed for success. It would be pretty tough to get good search engine rankings, right? Luckily, we have a great tool to help our progression with optimization like SEMrush.

 

What is SEMrush?

Did you know SEMrush has been around since 2008, as an exclusive group of SEO and IT specialists? They began their mission to provide a fair chance for everyone to succeed online. After tons of trials and tribulations, SEMrush has become one of the world’s leading competitive research tools.

This tools grabs information from competitors on search engines. Then, SEMrush provides users with statistics to make the optimization process a bit simpler. Once you know what competitors are getting noticed for, you can use it to your advantage.

 

How Does SEMrush Help My Business?

As one of the most powerful tools on the market, it has more to offer than perhaps what meets the eye. Many people overlook several of the tools features. However, each feature offered leads up to one main goal. Optimizing your website to rank higher on search engines.

If you should choose to implement this tool, within just a few weeks of usage, you will be able to:  

  • Resolve issues on your website.
  • Improve your SEO.
  • Track social media engagement.
  • Gain better authority in your niche.
  • Monitor the performance of your website.
  • Rank higher on search engines.

The end goal is always to rank higher on search engines. If the advantages listed above match what you are looking for in an SEO tool (let’s be honest, who wouldn’t want those things?),  then it may be smart to invest a little into SEMrush.

 

Features Available on SEMrush

You want those results, but how do you get them? As mentioned above, SEMrush comes with several different features. Many professionals and entrepreneurs use this tool for several purposes. Among the most popular are:

  • Keyword research.
  • Backlink information.
  • Social media poster.
  • Social media tracker.
  • Ranking tracking.
  • Competitive analysis.
  • Site audits.

Again, these are just the most popular. If you explore the tool a bit more, you may be able to find a few more key features that work best to reach your SEO goals.

 

Using SEMrush

When it comes to your business, it is smart to invest in your success. SEMrush comes with three different membership types.

  1. Pro ($99.95/month)
  2. Guru ($199.95/month)
  3. Business ($399.95/month)

Each membership provides a few different restrictions, but we suggest looking more into each separately before choosing.  You can find additional information available on their website. P.S.-In our opinion, these prices are definitely worth it!

 

Your success comes first. Ultimately, the tools you choose to use are up to you. Each business is different, and something that works for you, may not work for someone else (and vice versa).

Once you choose, it is time to start your SEO journey. If you find that SEMrush is helping, but you prefer a more hands-on approach, New York SEO Training Academy also provides SEO consulting and coaching.  Good luck everyone.  Let us know if you have tried SEMrush and how it worked for you!  

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.