How to Set Up Email Automation Through MailChimp

How to Set Up Email Automation Through MailChimp

Since email marketing is one of the most effective ways to reach an audience, more and more companies want to take advantage of that medium. Sending emails out one by one is not just monotonous, it’s also not strategic, especially if you are hoping to send an email based on a specific action.  For instance, if you want to send an email every time someone signs up for a certain product, you don’t want to have to create a brand new email and send it out manually each time. You’d be spending so much time typing the names, writing content, and organizing the layout every time you’re going to send a thank you note or a newsletter.

Email Automation Tips For MailChimp Users

A great way to save time and make sure your emails are being sent promptly is to set up email automation. Here are some email automation tips you should follow to set up your own email automation through MailChimp, one of the most popular and effective email marketing tools on the market.

Since there are different types of automated emails, like abandon cart, retargeting and many more, this may vary from type-to-type.  You will be able to choose which rules apply that set off the email automation system. To begin creating automated emails, follow the following steps:

  1. Go the Campaigns page.
  2. Select Create Campaign.
  3. Click Create an Email, then select Automated.
  4. Pick the automation email your require, which ranges from Welcome New Subscribers and Say ‘Happy Birthday’ to Share Blog Updates and Enable Order Notifications. You can also customize an email yourself.
  5. Pick a campaign name and choose a list from the drop-down menu.
  6. Once they’re all sorted, click begin.

If you want to design your own, you need to fill out a form that requires you to detail the subject line, preview text, and other information. Make sure to preview these emails before finalizing it. Should you find anything wrong with it, you can easily edit it on MailChimp. You can even constantly hone your automated email marketing workflow until it’s the most efficient.

Was this helpful to you?  When do you want to begin setting up your email automation?  Let us know in the comments below!

Sources:

Mailchimp.com

 

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Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
The Importance of Having a Responsive Mobile Website

The Importance of Having a Responsive Mobile Website

Chances are, you’ve noticed the ever-increasing reliance of society on mobile phone use. People are on their mobile phone when they wake up, during the commute to work, in between work hours, on the way home and before they go to bed. They use it much more than their laptops and desktops, with few exceptions. It’s much easier to access information through their mobile phones than any other device. This is why mobile website creation has become an integral part of getting noticed online, and why having a mobile responsive site is a top priority.

The Importance of Responsive Design in Mobile Website Creation

When you think of how you want your website to be seen on mobile, your priority should be creating a mobile responsive design.  A mobile responsive design allows your site to adapt to any screen size, whether it’s an older version of an android or the latest iPhone. It differs from just a mobile-friendly design because it’s more adaptable to multiple devices, retaining its functionality and lessening the occurrence of glitches and pixelation.

The need for this adaptability influenced Google and other search engine sites to tailor fit their rankings to mobile responsiveness. Since Google has 75% of the market for search engines, let’s look at how they index your site.

Contrary to popular belief, Google uses a mobile-first indexing. That means that Google is taking into consideration the mobile version of your site when they rank you. For example, if you have two designs, Google will most likely rank you based on how responsive your mobile website is. So, if you have a rough, non-user friendly mobile site, it does affect your ranking.

Apart from rankings, you also have to look at the overall user experience. Your goal is to make sure that people continually use your site, whether they’re using their mobile phones or their desktops. This is the best way to maintain the traffic you already have, allowing them to use it via any medium.

Whether someone has a laptop or not, the likelihood of them using their phone to check out your site is high. It can be because they’re staying at home and need to deal with a work emergency or they are out and just don’t have their laptops on hand. These frequent users will expect the same level functionality from the mobile phone version of your site. If the texts appear jumbled or there are missing buttons, it reduces the quality of their user experience. This could prompt them to try alternative sites and eventually switch to them

Having a mobile responsive site is also a sure-fire way to convert new traffic into using your site. Imagine a user clicking on your site for the first time on their phones and seeing pixelated photos and glitching buttons. They’re unlikely to check in with your site again using their laptops or desktops. That’s a possible user or customer lost.

You’ve probably already started making your website easier to use for mobile users.  How has this helped your business?  Let us know in the comments below!

Sources:

http://searchengineland.com/library/google/google-mobile-friendly-update

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
The Power of Live Broadcasting on Social Media

The Power of Live Broadcasting on Social Media

All over Facebook, people are starting to go live and it’s not hard to see why! Live video has become one of the most effective marketing tools on social media today. There are many reasons why this is true, but here are a few that will change the way you see live video and help you get noticed online.

Get Noticed Online Faster with Live Video Broadcasting

Recognition

In today’s society, people have become somewhat immune to flashy ads and sales e-marketing. They want to do business with people they know, trust or recognize, and one of the best ways to breed familiarity in minutes is with live video.  If you are posting regular live videos, people start to feel like they know your personality, and they begin to relate to you.  People are more likely to then buy from you or sign up for your product.

Visibility

One of the most surefire ways to get noticed on social media is through live video.  Facebook is a business.  They reward those who utilize their tools, such as live video.  Therefore, live videos get pushed to the top of the news feed. Live video is much more effective when it comes to visibility than pre-recorded video because it relies completely on Facebook’s tools, rather than mixing platforms (for example, recording on YouTube then sharing to Facebook).

Engagement

Facebook lets your friends know when you are Live.  In fact, the chances for engagement increase when you jump on Live video, because people are more likely to stay on longer, and you can encourage interaction during the video.  All of these factors help you to increase engagement, which also boosts visibility. 

Free Marketing

Who doesn’t want to build an audience for free?  Instead of e-mail blasts or expensive ads, you’ve now created a warm market for your business with Live video.  This allows you to reach your audience in a new way, with little to no cost.

Identify Your Audience

Live video is an extremely effective way to identify your audience.  Who is jumping on and watching you when you are Live? Who is commenting on your videos, or sharing them?  You can use Live video over time to find out who your audience is, how invested they are, and what topics they find most interesting.  This is a valuable market research tool and can be used as such.

What is your favorite thing about using Live video for business?  Let us know in the comments below!

Sources:

Facebook Updates Its News Feed Algorithm to Give Preference to Live Video

 

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
Forming Quality Link Building Relationships

Forming Quality Link Building Relationships

When it comes to link building, we’ve discussed many times the importance of finding quality links and forming relationships with those sites.  There are some basic techniques you can use to approach sites about link trading and also to form links online with the sites that will benefit you.

 Link Building Techniques Start with Building Relationships

To help you better approach quality sites for link-building strategy opportunities, here are some things you need to do:

Do Your Research

Think of links as a recommendation.  By asking for a link, you’re asking for a referral.  Some sites will count on this and already have a link building option available.  Make sure you research the proper person and method to reach out so that you can go through all the right channels.

Start with your Short-Term Plans

There are certain sites that carry authority without even needing to build a connection first.  An example of this is directory sites.  Finding directory sites with good standing is a great way to get your information out there.  Make sure you enter your info and your website.  Niche directories are even better, so look for those industry-specific directories to give yourself a boost.

Think Long-Term with Your Big Winners

If you’re looking at a site you really want to get involved with, think long-term.  For example, if you want to link trade with a blog that has a huge following in your community or network, you need to build a relationship first.  Start by commenting on a blog post or their social media. Work your way up to an email, perhaps with a question or compliment about something they’ve done, as this QuickSprout article suggests.  The goal is to eventually arrange a guest blog or interview that will link to your site.

Add Value, Not Spam!

No one likes to see Spam on their site.  The best way to get noticed is to provide something valuable.  For example, your comment on a blog about fishing could be your favorite equipment, along with a note about how useful the blog was to you.  Or, you could ask a specific question that gets people to interact.  When you email them, don’t jump right into what you want from them.  Ask a question about a specific topic, or offer to provide a review since you found their blog so helpful.  Giving instead of thinking about what they can do for you will form long-lasting relationships and could turn into developing be a great online technique!

Sources:

quicksprout

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
Developing Your Content Marketing Strategy

Developing Your Content Marketing Strategy

Creating and developing an online marketing strategy in New York is essential to the success of your online presence.  If you know where to start, you can create a great content marketing strategy that I’ll take your online business to the next level.

According to Content Marketing Institute, 70% of B2B marketers said that they are planning to create more content this year than they did in 2016. That means the competition is steep, and it is time to get started.

Online Marketing Strategy in New York Starts Here

Here’s an overview of the steps you should take to create and develop your content marketing strategy.

Step 1: Find Your Purpose

What made you decide to start a content marketing plan? What do you hope to achieve? Are you selling something, promoting an event, or trying to gain a following so that you can direct them to something new? All of these factors will determine how you strategize your content marketing plan. For example, if you are creating a warm market with your blog to lead them to a product, you won’t want to give away too much information. However, if you are trying to reach a technical or advanced audience to get your personal name out there you need to be very detailed.

Step 2:  Define Your Audience

Who are you talking to when you write your content? This is where you get somewhat detailed in your content marketing business plan. Defining your audience will give you a direction to go in.

Step 3:  Do Some Research

Make sure you research others in your industry and find out what they are doing for content. This will give you an edge up on the competition and help you to get started when creating your strategy.

Step 4:  Figure Out Your Brand

You want to develop a brand.  A brand will give you direction and help you to start designing your page. Look over your current content, and when you create new content, always have your brand in mind.

Step 5:  Find Your Platforms

Choose a space to create and manage your content, a place to publish your content, and marketing strategies to promote your content. For example, you could develop your content on Google Docs, publish your content through WordPress, and promote your content through Facebook.
What kind of content marketing strategies do you use? Have you tried any of these steps yet? Let us know in the comments below!

Sources:

https://blog.hubspot.com/marketing/content-marketing-plan#sm.000gi3d9yivwd6r11441jfpz1vavf

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
Tips for Finding Blog Topics in Your Every Day Life

Tips for Finding Blog Topics in Your Every Day Life

Part of great SEO strategy in NYC is keeping your content fresh and consistent. A great way to do this is by starting your own blog on your website. Sometimes, it can be hard to come up with a different topic to keep your blog posts regular. What you may not know is that you can find blog topics in your everyday life. Here are some tips as to how.

Need Blog Inspiration?  Boost Your SEO Strategy in NYC with These Topic-Finding Tips

Pay Attention

If your blog is related to your business, start paying attention to questions that you have as an entrepreneur, questions that your customers have, and issues that come up during your everyday job. Any time you saw the problem or seek an answer, this could be a potential blog topic. If your blog is related to a hobby, ask yourself how you got started go through the process in your mind and jot down notes on things that you wanted to know when you first started gaining an interest, and think of the things you want to know now. Education makes for a great blog!  If you’re focused on SEO strategy in NYC, there is plenty of inspiration all around you.  You just have to decide what your brand is and look around!

Determine Your Target Audience

Finding topics is a breeze if you know who you’re talking to. Does your business rely heavily on vendor to vendor relations through other companies in your field? If so, you’re targeting colleagues and other entrepreneurs. Are you trying to attract more clientele and make it so that your audience wants to hire you as an expert in your field? Then, you want to look for topics that will educate and inspire clients who need your services. Knowing your target audience is half the battle. After that, the topics will start flowing freely!

Use Social Media

If you are active online but are just starting your blog or get stuck for blog topics, try to use social media to do a poll of your audience. Ask people what they want to know about and let them know you’ll answer their questions in a future blog post. Be sure to follow up and let them know when you posted the blog that answers their specific question.

Check Out the Competition

You always want to keep your content fresh and original, but there is nothing wrong with getting ideas from your competition. What are they writing about? What is their blog saying to their audience? Is there a Blog for inspiration and ideas and put your own signature voice and style on the subject!

With these quick tips, you should be on your way to an exciting and informational blog for your audience. Now get started observing the world around you and using it for inspiration for you are successful blog!

Sources:

 

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.