6 Things Google Has That Bing Doesn’t

6 Things Google Has That Bing Doesn’t

There are several search engines available to users. Among the best are Google and Bing. However, there are some things Google has that Bing doesn’t. 

6 Things Google Has That Bing Does Not

Since the arrival of Bing, in 2009, there has been a constant competition between Google and Bing. Before that, Google had been reigning the internet since 1998. Due to the extra time Google had to get acclimated, Google has some advantages over Bing.

Site speed.

When it comes to the speed between the two search engines, Google takes the cake. When someone searches for something, they want to get the information they need, as quickly as possible. Google always seem to get you to your destination much faster than Bing does.  In addition, site speed does matter and this will show as it is a new ranking factor.

Relevant results.

If we’re talking about things Google has that Bing doesn’t, one of the first things that comes to mind is relevant results. A majority of search engine users would agree with this. Typically Bing can come up with basic answers the same as Google. However, when it comes to tougher queries, Google is better with matching results.

Google Docs and Gmail.

Want life to be a little easier? Google is trying to make that happen for you. Google Docs and Gmail are perfect for business owners, and even just everyday users. These are two things that Google has and Bing does not; therefore this will improve the user experience.

More marketable for businesses.

Due to Google’s efforts of making business marketing a bit easier for entrepreneurs, businesses are getting noticed a bit quicker. Through ads and producing more relevant searches locally, Google provides a better chance for businesses to optimize.

Mobile-first index.

Recently, Google decided to make its move as a mobile-first search engine. Google’s efforts to bring the best, quickest, and most accurate results to mobile users helps it stay on top of the search engine list. Google is the main search engine on Android devices, and has recently even become the default search engine on an iPhone.

Reputation.

From having the most relevant information and a longer existence, Google has developed a better reputation. Bing has not been around nearly as long as Google has. Despite their efforts to continue to better their search engine, Bing just cannot seem to pull ahead in the search engine race.

While Bing may have some few minor advantages, Google seems to remain the leader and always come out on top. If you are an avid Bing user, let us know why they lead your search engine world! Questions or comments about our online optimization services? Give us a call today, and we can discuss different ways to move your business ahead (even if it’s through Bing).

 

Sources:

http://www.eweek.com/enterprise-apps/10-reasons-why-google-is-still-better-than-bing

 

The 5 Major Benefits of Google Optimization

The 5 Major Benefits of Google Optimization

Whether you’re new at business marketing, or a seasoned SEO master, you know the importance of Google for optimization. In fact, it may be hard to picture a world without the marketing benefits of Google.

Some of us are solely avid Google search engine users, and just transitioning in optimization. If you’re one of those people, you may be curious about exactly what benefits of Google optimization to expect.

 

5 Benefits of Google and SEO

Google is a seemingly endless portal of knowledge. Naturally, it would be accurate to assume that it functions as more than just a search engine. When using Google for business optimization, you almost immediately reap the benefits of your efforts.

Due to Googles acclimation to business optimization, Google may be the best search engine to put your time and money into. Here is what we found to be the biggest benefits of Google for SEO:

  1. Ads are more effective.
  2. Better business recognition.
  3. Competitor intelligence.
  4. Customer knowledge.
  5. Increased brand credibility.

 

Effective Ads on Google

When it comes to placing advertisements on search engines, most will accommodate your needs. However, advertisements on Google typically get you a bit more business. As the most regularly used search engine, typically businesses will see a majority of traffic coming from Google.

 

Gaining Better Recognition

Once people see some more traffic to their website, they will begin to gain recognition. Gaining recognition, granted your website is operating smoothly, will help you to rank higher on search engines.

 

Competitive Intelligence

As one of the most advanced search engines on the market, Google provides the most competitor information. Whether you use Google Insights, Google Trends, or both, you will have the information needed to put you a step ahead of the competition.

 

Better Customer Knowledge

Customer knowledge is huge. Knowing what your customers or consumers are looking for can help you determine what keywords to target. This can be done through keyword research. Keyword research, which Google just so happens to be amazing with.

 

Increasing Brand Credibility

Last, but certainly not least, is brand credibility. If you are ranking higher on search engines, customers will continue to visit your page. If you are getting page visits, you will sell more of your products or services. Not coming up on those search results could lead to people thinking that your site is not credible.

 

Reaping the Benefits of Google

Google is the place to be when optimizing your business online. Clearly the benefits of Google are pretty extensive. If you can optimize professionally and effectively, you will see almost immediate success.

 

If you aren’t quite seeing the results from the time you are putting in, it may be time to seek some professional SEO coaching. Additionally, if you are someone who is seeing results from your efforts, we want to hear about it! Leave a comment and let us know what is helping you to gain success!

 

Our Favorite Content Writing Tools

Our Favorite Content Writing Tools

We are incredibly informed about the benefits of great content writing. Naturally, it should come as no surprise that we have become very familiar with several helpful content writing tools. You may be able to use these tools, like we have, to gain some more traffic and recognition to your site.

Content is all over your page. From the opening statement about your business or product, to any and all blog posts you write. Knowing the importance of content writing is huge.

Once you’ve grasped how some awesome content, in its entirety, can change the optimization game, the next big step is finding tools that can help you to produce it.

If you have tools to help you write more catchy blog posts or even tools that’ll assist you in writing the content on your page, there is no doubt you will find success!

 

Our Favorite Content Writing Tools

  • Google Keyword Planner. Keywords. Keywords. Keywords. We cannot stress this enough. Keywords are how you know exactly what to say or what area to target when creating content. Using keywords provides you with a much larger opportunity for people to reach your website. Google’s Keyword Planner, also known as Google AdWords lets you know which keywords are most popular in your niche. It can also provide information about how competitive your phrases are.
  • SEMRush. If you are looking for a tool that goes a bit more into detail about certain domain ranking, SEMRush may be your best option for tools. This tool will typically give you more information about what your competitors are being noticed for. Knowing what they are gaining rank from, can give you the upperhand in content writing.
  • SpyFu. This is another one of our favorite tools. SpyFu can not only give you information about competition and keywords, but also the click value, and most prominent topics for your niche.
  • HubSpot. Running out of topics? Content writing is about consistency. And sometimes, when you are churning out blog posts, it can be challenging finding a new topic. With HubSpot, you can enter in a term or phrase, and you will receive a list of randomly generated topics to choose from.
  • Hemingway App. Focusing on sentence to sentence structure and readability. This is one of the more popular tools for authors, and bloggers. You can copy and paste your content into this tool, and it will break down each piece. Ensuring that what you are writing is good quality and easy for a visitor to read through.
  • WordPress SEO by Yoast. Like a few of the above mentioned tools, Yoast can give you more information about your published content. It will include your keyword analysis, page analysis, and can even show you ways to spruce it up.

 

Putting These Content Writing Tools to Good Use

Once you’ve decided on what tool, or tools, you are going to begin using, its time to come up with some good content. Anywhere from generating new topics, to identifying traffic, these tools are the best to help with the job.

At New York SEO Training Academy, we’ve become very familiar with the importance of good content writing. We also know how crucial it is to helping your website rank. We consider ourselves to be very knowledgeable with this section of search engine optimization.

If you’re still seeking more information about content writing in general, we encourage you to give us a call. We’d be more than happy to talk you through the process, or even give a bit more detail about the tools.

Additionally, if you find that you are finding success with a certain tool, we want to hear about it! What tool has helped you gain most recognition with your content writing?

 

Differences Between Google and Bing

Differences Between Google and Bing

It is no secret that Bing and Google have been in a silent competition for the past several years. While the differences between Google and Bing aren’t always too prominent, users are typically completely committed to one or the other. People tend to poke fun at Bing, however, the search engines may not be as different as you perhaps thought.

 

The Beginning of Google

Did you know Google was named after a ‘googol’? A ‘googol’ is the name of the number 1, followed by 100 zeros. This name was chosen to help represent the virtually endless amount of information it holds.

Originally founded in 1998, Google quickly became a widely recognized search engine. Anything that you needed answered, you could find on Google.

 

The Debut of Bing

Bing came along further down the road, making its debut launch in 2009. The creators of Bing decided to keep the name simple and easy to remember, in hopes of simplicity being the major drive to gaining popularity.

Bing, originally created by Microsoft Corporation, currently holds the second place in top search engines in the world.

 

Differences Between Google and Bing

Competition in the search engine optimization world is always heavy, and strategy is extremely vital. Have you considered that the various differences between search engines might also be a deciding factor? If Google and Bing truly function exactly the same, why do we need both?

Truthfully, you don’t need both, but optimizing your website on more than just one search engine, will generate more direct traffic. Should you decide to optimize on more than just Google or Bing alone, it may be a good idea to become familiar with the key differences for each.

 

Popularity

Google has been around much longer than Bing, so naturally Google takes the cake when it comes to popularity.

It is difficult to determine the exact number of Google searches conducted per day. However, the estimated number of Google searches falls just over the 4.5 billion mark, while Bing generates around 873 million.

 

Layout

When it comes to the biggest differences between Google and Bing, the layout is not one of them. In fact, both look extremely similar, but there a few small layout differences.

For example, when you begin typing in the Google search bar, you receive four autocomplete suggestions, while Bing provides eight.

Additionally, when using image search, Google tends to be a little more user friendly. Although, it is important to note, the Bing offers more advanced options for what you are looking for.

 

Search Results

For more generic searches, both search engines typically deliver accurate results. In my opinion, Google algorithms are a little more advanced. Therefore, when you use Google to generate search results, you should expect to see information a bit more relevant to your search.

Ultimately, Google does a better job at organizing and generating results. It almost seems that Google does a better job at crawling the sites, and determining the most accurate, secure, and functional web results.

 

Optimize Your Site For Google

At the end of the day, your online marketing plan should revolve around gaining traffic and authority. So naturally, you want to be where the action is happening. Whether you seek SEO coaching to help you, or do your best to market independently, it is crucial to optimize your website on Google.

Remember, while Google is the leading search engine, it is not the only effective search engine. Branch out, and try the ones that you find most useful. What works for you and your website, might not work for others.

 

Sources:

https://lifehacker.com/search-engine-showdown-google-vs-bing-1739263052

https://www.thoughtco.com/who-invented-google-1991852

https://www.seo.com/blog/23-search-engine-facts-and-stats-you-oughta-know/

 

What Qualifies as Good Content Writing

What Qualifies as Good Content Writing

What Good Content Writing Should Include

Good content writing should be a core part of online marketing. Content, most simply put, is just a way to portray your products, services, or information about your industry. You probably want to do it the ‘right way’, and that’s awesome. However, different things may work better for different people, and some even seek the advice of professional SEO services. If there is a right way to do content writing, it should definitely include these several factors.

Create Original Content

Keep it original! Creativity is key when developing a good content writing strategy. If you are someone who is easily inspired, you are in the ideal situation. However, for several writers, coming up with creative and original content is challenging.

Avoid making content writing feel like a chore. When content becomes less about the creativity and originality, it can being to feel like a grueling task. If you feel like you’re stuck, or struggling to present an ideal topic, there are several tools to help you generate good topics. Some of our favorites are:

  • SEMRush
  • HubSpot
  • Portent

Then, once you’ve established what you are going to write about, it’s time to shift your focus to using effective structuring.

Focus on Effective Headlines

For many content writers out there, this is one aspect that is often unintentionally looked past. Headlines or subtopics can be the perfect place to add keywords you’d like to use. If you are not using your keywords in the most useful and effective ways possible, you are making a huge mistake.

Keywords help you to be noticed, by using phrases that competitors are getting noticed for, and using them to your advantage. That being said, do not cram in keywords, also known as stuffing. Keyword stuffing is a sure-fire way to make your website look untrustworthy and spammy.

Great headlines also grab the reader’s attention. Which is extremely important, because without grabbing their attention, they likely won’t finish reading your blog post. Losing their attention, also means losing their loyalty. If users don’t like what they see the first time they see your post, they probably won’t return for more in the future.

Updating Your Blog Often

As many pages, as often as possible. Blog posts are a majority of how you consistently gain new customers and page visitors. Let’s be honest, the blog is almost the backbone of your SEO efforts. Those who produce closer to 15+ posts a month, will almost quadruple the traffic of those who only post every once in a while.

It is also very important to remember, marketing, especially in your niche industry, is constantly changing. You need to constantly change with it! News and updates are a good way to get a little extra recognition to your website. Especially when the news is fresh, and you’re one of the first to put the information out there. Less competition the earlier you post.

There is a lot of debate on the amount of blogs you should be producing per month. The consensus usually falls around 1 to 2 blog posts per week. However, don’t shy away from producing more when possible. More pages, more links, more traffic, more success.  

Engage With Users

EXTRA! EXTRA! READ ALL ABOUT IT! Just like the good ole’ days, people want to be engaged in what you are selling. Get your audience’s attention!

Engagement with your users does not have to end with one click to your blog post. Some fun ways to get the users engaged with your content are:

  • Asking questions
  • Creating polls
  • Writing strong and personal topics

Your audience wants to feel both important, and heard. While pleasing to the audience, good content writing also helps with how you rank on search engines. More interactions, means more traffic to your website. More traffic to your website, means more recognition and authority on search engines!

At the end of the day, there is no perfect, forever useful, formula for good content writing. The list of what makes your content writing great could go on and on.

Keeping your content accurate and truthful. Ensuring your paragraphs are short and sweet. Generating strong blog topics. The list is endless. Which means there is plenty of room for you to be successful in good content writing and blogging.

Don’t be afraid to try new things! What works best for you, and your industry, is completely different from what works best from someone else’s. Develop your own style and structure. If it works out, perfect! If it doesn’t move onto the next strategy.

 

How to Set Up Email Automation Through MailChimp

How to Set Up Email Automation Through MailChimp

Since email marketing is one of the most effective ways to reach an audience, more and more companies want to take advantage of that medium. Sending emails out one by one is not just monotonous, it’s also not strategic, especially if you are hoping to send an email based on a specific action.  For instance, if you want to send an email every time someone signs up for a certain product, you don’t want to have to create a brand new email and send it out manually each time. You’d be spending so much time typing the names, writing content, and organizing the layout every time you’re going to send a thank you note or a newsletter.

Email Automation Tips For MailChimp Users

A great way to save time and make sure your emails are being sent promptly is to set up email automation. Here are some email automation tips you should follow to set up your own email automation through MailChimp, one of the most popular and effective email marketing tools on the market.

Since there are different types of automated emails, like abandon cart, retargeting and many more, this may vary from type-to-type.  You will be able to choose which rules apply that set off the email automation system. To begin creating automated emails, follow the following steps:

  1. Go the Campaigns page.
  2. Select Create Campaign.
  3. Click Create an Email, then select Automated.
  4. Pick the automation email your require, which ranges from Welcome New Subscribers and Say ‘Happy Birthday’ to Share Blog Updates and Enable Order Notifications. You can also customize an email yourself.
  5. Pick a campaign name and choose a list from the drop-down menu.
  6. Once they’re all sorted, click begin.

If you want to design your own, you need to fill out a form that requires you to detail the subject line, preview text, and other information. Make sure to preview these emails before finalizing it. Should you find anything wrong with it, you can easily edit it on MailChimp. You can even constantly hone your automated email marketing workflow until it’s the most efficient.

Was this helpful to you?  When do you want to begin setting up your email automation?  Let us know in the comments below!

Sources:

Mailchimp.com

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.