Improving a brand’s Facebook Ad game can open a lot of doors. Social media has become one of the best strategies to promote your business, with minimal financial investment. A strategic approach is able to increase the possibility of conversion by creating a warm market to promote your products to.
An Effective Facebook Ad Strategy Can Get You Seen Online
However, as effective as this approach is, it can be confusing for first time users. Some are not able to make full use of Facebook ads, simply because they don’t really understand how they work or how to strategize them. This is unfortunate because to truly reap the rewards of a Facebook ad strategy, you need to know what you’re doing and how to reach the people who will become buyers. To help you do that, here are some tips for targeting Facebook ads.
Use Basic Demographic Targeting.
This should be a no-brainer because even the most basic marketing campaigns will make sure that their targeting is limited between the bounds of age, gender, and location. Facebook is no different.
Think of your ideal client. Where do they live? Are they a particular gender? How old are they?
Although these are still broad groups, they are a great start. If you have a local plumbing company, it would reduce your cost and increase your conversion if you focused in your locality. The same goes for hair salons and clothing stores that don’t offer online ordering.
Seek out People who are Already Looking for What You’re Selling.
It’s a true waste of resources if you are not able to reach the people who are actively looking for your product. Fortunately, Facebook can tell you which users are in the process of purchasing a particular product or searching for a provider of a service, depending on their behavior online. You can easily target these people through the Behavior section of the ad settings.
For example, if you’re selling a mattress that promises optimal comfort, you can look up people who are looking for remedies for back pain or who have looked up “comfortable mattresses”. Taking advantage of this feature makes your ads more visible to your target audience.
Get to Know Your Client.
As people are diverse, so are their interests. If you have an effective profile of your customer, make sure you add in their common interests on your ad settings. Remember, this does not necessarily mean that it has to relate directly to your product. Instead, try creating an avatar of your client. What do they like? What are their interests? Hobbies?
Some fashion brands, especially during winter in Europe and US add travel to the interest section of their ad settings because they want to be visible to people who might need to add to their wardrobe for their holiday plans. This section is very strategic to use and should not be confused with the “likes” targeting.
This is just a basic overview of all the possibilities with Facebook ads. What else do you want to know about Facebook ad targeting? Let us know in the comments below!
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.