About Facebook Ad Targeting
Before 2013, when Facebook successfully proved their role in online marketing, advertisers were unsure how the goldmine of data on Facebook could ever be used strategically. Now, every smart marketer spends time understanding, crafting and implementing Facebook ad...
These Paid Ad Platforms Can Help Your Business
How effectively you manage your online efforts translate to how much traffic you can get for your site. For many companies — especially those which are exclusively online retailers or service providers, having the right paid ad strategy can make all the difference....
How to Set Up Email Automation Through MailChimp
Since email marketing is one of the most effective ways to reach an audience, more and more companies want to take advantage of that medium. Sending emails out one by one is not just monotonous, it’s also not strategic, especially if you are hoping to send an email...
Top Places to Find Images for Your Email Marketing
With how effective email marketing has become, many businesses are starting to dip their toes in and try just how much it can improve their business. For those who are wondering how they can up their game, you might want to consider adding graphics to your emails....
Top Email Marketing Platforms
Being a part of the tech generation — when people are always on their phones or laptops — means that businesses have to get creative in how they reach their audience. Email marketing is one of the most cost-effective ways to do that. Email marketing is something you...
How to Create an Effective Email Marketing Strategy
Did you know that there are over 144 billion emails sent every day? That means that your target consumer’s inbox is filled with hundreds, if not thousands, of creative subject lines, limited offer discounts and well-researched content. How you differentiate yourself...
Google’s Upcoming Transition to a Mobile-First Index
In line with the world’s gradual switch from desktops and laptops to their mobile devices, Google announced that they will soon be rolling out a mobile-first index. This is good news for a lot of on-the-go users who struggle with the mobile version of most sites they...
The Basics of AMP (Accelerated Mobile Pages)
One of Google’s most recent additions to its successful products is AMP or the accelerated mobile pages. Launched last February 2016, an AMP is an open source initiative that allows sites to be beautiful, functional and profitable without compromising the user...
Tools from Google You’ll Want to Know About
Google has taken great leaps since it first started in someone’s garage. Now, it’s a multibillion-dollar business that has taken over the internet. As a brand, Google’s goal is to organize the information available globally, allowing the average Joe easy access to it....
The Importance of Having a Responsive Mobile Website
Chances are, you've noticed the ever-increasing reliance of society on mobile phone use. People are on their mobile phone when they wake up, during the commute to work, in between work hours, on the way home and before they go to bed. They use it much more than their...
The Power of Live Broadcasting on Social Media
All over Facebook, people are starting to go live and it's not hard to see why! Live video has become one of the most effective marketing tools on social media today. There are many reasons why this is true, but here are a few that will change the way you see live...
5 Tips for Building a Killer LinkedIn Profile
When it comes to social media, many professionals turn to LinkedIn to create quality connections that will advance their career and connections. In order to stand out on LinkedIn, you need to have a killer profile. This profile needs to work together with LinkedIn's...