Did you know that there are over 144 billion emails sent every day? That means that your target consumer’s inbox is filled with hundreds, if not thousands, of creative subject lines, limited offer discounts and well-researched content. How you differentiate yourself is the difference between conversion and drowning among the unopened emails.
Effective Email Marketing Starts With The Right Strategy
To help you create an effective email marketing strategy, here are some tips that will help you consistently stand out and build a strong relationship with your customers.
Customization is key.
Despite knowing deep down that these emails are sent to a lot of people, no one wants to be reminded that they’re just a part of a list. Make it as personal as possible to establish rapport and really hook the reader. Send them birthday emails with special discounts or thank them after a year of subscribing to your mailing list. Whatever it is, make them feel special because that is what makes a brand’s email strategy memorable.
Think about the subject line.
Too many companies focus solely on an email’s content because the enclosed landing page is what converts a subscriber to a customer. However, before they even get to that point, they need to be interested enough to open the email. Your subject line is what prompts them to check the email it, so spend the time to research what grabs your audience’s interest and what resonates with them.
Email marketing experts agree that you can only go two ways with a strategic subject line. Either you keep it short to boost your open rate or you come up with something longer and more specific to increase the response rate. Make sure you stay away from 60 to 70 characters because this is what experts call a dead zone — too long to be interesting and too short to be specific.
Cater to the mobile audience.
Did you know that nearly half of the total emails sent in a day are opened on a mobile phone? That means if you have text or graphics that are only aesthetically pleasing on a desktop, you might be losing half of the subscribers you could convert.
There are a lot of easy fixes you can do to make sure that your emails are mobile phone-friendly, like switching to a one column template, check the pixels of the images you’re using, enlarge the font size or make the call to action easier to spot.
With these tips, you’ll be on your way to expert email marketing in no time! What’s your favorite email marketing tip? Let us know in the comments below!
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.