Since email marketing is one of the most effective ways to reach an audience, more and more companies want to take advantage of that medium. Sending emails out one by one is not just monotonous, it’s also not strategic, especially if you are hoping to send an email based on a specific action.  For instance, if you want to send an email every time someone signs up for a certain product, you don’t want to have to create a brand new email and send it out manually each time. You’d be spending so much time typing the names, writing content, and organizing the layout every time you’re going to send a thank you note or a newsletter.

Email Automation Tips For MailChimp Users

A great way to save time and make sure your emails are being sent promptly is to set up email automation. Here are some email automation tips you should follow to set up your own email automation through MailChimp, one of the most popular and effective email marketing tools on the market.

Since there are different types of automated emails, like abandon cart, retargeting and many more, this may vary from type-to-type.  You will be able to choose which rules apply that set off the email automation system. To begin creating automated emails, follow the following steps:

  1. Go the Campaigns page.
  2. Select Create Campaign.
  3. Click Create an Email, then select Automated.
  4. Pick the automation email your require, which ranges from Welcome New Subscribers and Say ‘Happy Birthday’ to Share Blog Updates and Enable Order Notifications. You can also customize an email yourself.
  5. Pick a campaign name and choose a list from the drop-down menu.
  6. Once they’re all sorted, click begin.

If you want to design your own, you need to fill out a form that requires you to detail the subject line, preview text, and other information. Make sure to preview these emails before finalizing it. Should you find anything wrong with it, you can easily edit it on MailChimp. You can even constantly hone your automated email marketing workflow until it’s the most efficient.

Was this helpful to you?  When do you want to begin setting up your email automation?  Let us know in the comments below!



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