Despite the fact that, with SEO, everyone has the common goal of being successful, each business varies. A business or franchise that is listed locally, will likely take a different approach from an online store. Meaning, each business needs to be using, and focusing on, separate tools. Therefore, finding good SEO tools that work for your business is paramount.
It is a pretty simple concept. If your business operates mostly online, you’re going to want to target more online marketing tools. If your business is a ‘walk-in’ business, you will definitely want to focus on tools that help to strengthen your local SEO.
SEO Tools Designed for Local Businesses
As a major part of your business success, it is advised that you begin your optimization strategies as soon as possible. This is particularly important when it comes to local SEO. You want to people to visit your business, and keep coming back. Other than just seeing your building, you want to create an online presence as well.
You’ve committed yourself to taking the necessary steps to gain success for your business. Now it’s time to find some tools that help to do so. If your business is listed locally, look into these local SEO tools:
- SEOProfiler – Known to provide strong local keywords
- Moz Local – This will help you manage local listings.
- Bright Local – Helps to score on-site local SEO from competitors
- Local SEO Checklist – Organizes your site to help boost local SEO.
- BuzzStream – Good for finding, and earning reliable local backlinks.
- Serplify – Allows you to add domains and locations you want to rank for.
- ReviewTracker – Tracks customer reviews and feedback.
Remember, these are just a few of the tools available to assist your local SEO efforts. As you notice, each serves their own purpose and presents different benefits. Tracking your performance through these tools can help ensure your business success.
Optimization Tools for Online Businesses
Local SEO may seem a bit easier to target than online or virtual companies. It may sound a bit daunting, but this form of business opens up a ton of options for you, and the success of your business. There may actually be a better opportunity to rank on search engines, if you’re using the right tools.
Some of our favorite online business tools are:
- Google Analytics – Gives you insights on traffic, visitors on your site, etc.
- Screaming Frog – Provides a detailed audit of all your web pages.
- Ahrefs – Analyzes your site for negative backlinks.
- Moz Open Site Explorer – Popular link building tool.
- Raven Tools – Provides reports on PPC, Social Media, SEO, etc.
Ultimately, good SEO begins with a firm keyword research tool. Which, most of the ones listed above accommodate. As a bonus, each of these tools will also provide more inclusive information regarding your website.
Implementing Information From SEO Tools
Research, research, research. Your business success depends solely on your ability to choose the right SEO tool, get the analytics, and keep up with changes. Once you’ve come up with an effective action plan, make your move!
For more information on SEO tools or SEO coaching, please feel free to contact us today. We would love to get you set up with all of the knowledge you need to succeed. Additionally, New York SEO Training Academy does host SEO Training Workshops regularly. Whether you are an entrepreneur looking to learn the basics, or looking to refresh your professional skills, we’ve got what you need!
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.