How effectively you manage your online efforts translate to how much traffic you can get for your site. For many companies — especially those which are exclusively online retailers or service providers, having the right paid ad strategy can make all the difference.

How the Right Paid Ad Strategy will Rocket Launch Your Business

Each business or brand has its own preferred advertising platform — mostly based on cost and profitability. To figure out which online platform best suits you, here are some of the best and most widely used ones.

Google Adwords

With almost 30 billion impressions per day, Google AdWords is one of the most effective ad platforms available — especially if you’re going for reach. Over time, this pay-per-click platform has become synonymous with “paid search”.

For Google Adwords, the focus is on text-centric ads and keywords. Once a Google user looks up a specific phrase that a brand bids on, their ad will appear. If the user clicks on the ad, the company is charged. Compared to other platforms, Adwords has more traffic, so the effects are more vast and scalable. If you have more traffic, you get more leads and thus chances to convert your leads.

Facebook Ads

At 5 million advertisers, it’s hard not to see how effective Facebook is as an ad platform. They have a huge active user base that is easier to engage than almost any other platform. In contrast to Google, advertising on Facebook is all about directing its users to advertised brands, products or services based on a user’s interests and searches. Their approach is more user-driven in that the users find the businesses, not the other way around.

Facebook is also connected with Instagram, and you have the option of having your Facebook ads also show up on Instagram’s platform. This is a great way to reach multiple audiences and increase your ad traffic.

Twitter Ads

Did you know that of all Twitter users, 80% have at least mentioned one brand in their tweet? The videos played and photos on a Twitter feed are also more likely to be recalled than videos and photos shown on other advertising platforms. Compared to the first two, Twitter is a bit more common among Millennials and is deemed as a great way to connect with them.

As an advertiser, you can choose to promote your tweets, trends relevant to you or accounts that you manage. The most effective ads, though, come when you use videos.


LinkedIn is a great fit for business to business marketing.  If you have a product or service that is beneficial to other business owners, this is the platform to use.  Because of its focus on career advancement, LinkedIn offers a more specific advertising opportunity for those advertising through social platforms.

Bing Ads

If you’re wondering if Bing is significant enough to mention here, it is.  Did you know that Bing users spend 23% more online than an average user? What those statistics should tell you is that there’s still a significant amount of traffic available on this platform, and they are willing to spend.  In fact, this might even be a better beginner platform for smaller businesses.

Like any tool, ad platforms only work when you know how to use them.  Consider contacting a professional SEM company if you want to get maximum results.

Which ads platform have you tried?  Let us know in the comments below!


Facebook Ads vs. Google Ads: Which One Works Best?

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
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