There are many ways to improve and optimize your search engine results. Your goal is to figure out as much as possible about consumer habits online, including the content that your users gravitate towards, the current trending topics or even what time the most traffic is typically online. Link building is a method that you can use to optimize your site for search engine results. Fundamentally, it’s all about obtaining links from other related websites and connecting with them on your own.
The landscape of SEO, including link building, is an ever-changing field, but the fundamentals stick. Understanding those could help you better thrive and grow in the cutthroat world of online marketing.
Optimize Your Search Engine Results Through Link Building
Links are what search engines use to direct users all over the web. When a link from one site shows up on another relevant site, this is like a reference in the search engine world. There are different ways to achieve this relationship, and each one has its own level of difficulty. One common consensus among SEO experts though is that link building is one of the hardest parts of this process.
How Does Link Building Work?
In the past, the effective ways of link building fell into two categories: organic and artificial. Each one had its own pros and cons. Organic link building does not involve any automatic or artificial methods to manipulate the results. The latter is the exact opposite. Instead of waiting for other sites or users to link back to your site or page, you build the link yourselves and direct traffic to your own site.
While artificial link building may give you a temporary traffic boost you need, organic link building is often more accurate in pinpointing the right crowd to your page. Over time, search engines have begun to penalize sites that utilize artificial link building, so that you can actually lose traffic by using these practices.
Organic Link Building can be Achieved Through the Following Techniques:
- Post well-written content.
- Try social bookmarking.
- Be relevant by blogging about trending topics and news.
- Do giveaways and hand out freebies.
- Use links with strings.
Artificial Link Building Using the Following Methods: (Do NOT do these)
- Posting on forums
- Commenting on related or popular blogs
- Submitting to directories
- Paying for Links
- Exchanging links
Doing any or all of these Artificial Link Building methods can get you into serious trouble with Google.
In order to build a solid link relationship, find authority sites with a good standing in your industry. Can you think of any sites that relate to your website and could boost your status online? Let us know how and why, based on what you’ve learned in this article, in the comments below!
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.