4 Important Things You Didn’t Know About Bing Ads

4 Important Things You Didn’t Know About Bing Ads

Generally, Bing Ads are very similar to Google AdWords. A lot of people may feel inclined to go with Google AdWords if they are making a choice between the two, since Google is the number one most used search engine.  However, if you have thought about using Bing Ads in the past, you’re not wrong.  If you’re asking yourself, “Does advertising on Bing work? Is it worth a try?”

Advertising on Bing does work.  There is less competition and it’s a great platform for smaller companies to make a big impact on the ad market.  If you’re wondering if jumping on the Bing wagon is worth it, below are the 4 important things you didn’t know about Bing Ads:

Does Advertising on Bing work?  Here are 4 Things You Need to Know

1. Bing Ads are cost-efficient. Advertisers can receive numerous benefits from advertising with Bing.  Bing Ads uses AdWords auction which has cheaper costs per click and better ad positions.  According to Wordstream, extensive managed services clients who used Google Ads and Bing Ads had lower search CPC’s on Bing resulting in 33.5% cheaper CPC in Bing.

2.  Advertising in Bing allows you to assign different campaigns in any time zones. This makes sophisticated ad scheduling manageable and far easier to use. Especially if your business reaches internationally.  Bing Ads basically opens up various options at the ad group level that allow you to quickly adjust a setting for a particular ad group without the effort or hassle of creating a new campaign to make a change.

3.  Bing Ads has the flexibility of targeting and control over search partner targeting and search demographics. Along with tracking exactly which search partners are directing traffic to your site.  You can exclude a particular search partner without opting out of all other partner sites. To do this, you simply click on the campaign settings and add the particular website to website exclusion.

Furthermore, Bing Ads offers the ability to control which age and gender demographics visit your search ads. This can be controlled at either the ad group or campaign level within Bing Ads.

4.  Bing Ads has numerous unique advantages that Google hasn’t offer yet. When it comes to social extensions, Google shows your Google+ followers but Google+ simply doesn’t have the audience to make this as valuable as it could be.  Bing, on the other hand, began testing automated social media extensions in 2014 which includes showcasing Twitter followers an advertiser has right next to their ads.  This gives you an easy and clear idea of social engagement.

Bing Ads has a lot to offer.  It is an easy way to attract more traffic at an affordable cost. Bing statistics have gradually grown over past years and reportedly grew to 19.7% of the US search market share this year. If you’re considering using Bing Ads, don’t think twice!

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
Top Places to Find Images for Your Email Marketing

Top Places to Find Images for Your Email Marketing

With how effective email marketing has become, many businesses are starting to dip their toes in and try just how much it can improve their business. For those who are wondering how they can up their game, you might want to consider adding graphics to your emails.

Email Marketing Images Will Improve Your Engagement

Email marketing images add visual interest to a usually verbose and one-dimensional content. It allows readers to remember your message, because it has visual appeal, and it breaks up the text into more digestible chunks. Graphics also give you more liberty to be creative and different from the content of other brands’ emails.

To help you find the best images that fit your email content and concept, here are the most popular sites different brands use.

StockVault

stockvault

If you’re looking for high-quality photos that are not as usual in generic image collection sites, then this is where you should be looking. They have over 47,000 free photos from different photographers for different purposes. The photos are not as curated are other sites, so they’re not a specific niche or all with a similar aesthetic. However, it’s still a great photo resource, especially for creative projects.

Unsplash

unsplash

Despite being only being hosted on a Tumblr accounts, Unsplash has some of the most artistic and beautifully taken photos that you will ever find online. Once you subscribe to their account, you will receive 10 photos every 10 days that you can use for whatever project you have in mind. These photos will be sent directly to the inbox of the email you used to subscribe.

Like their photos, the browsing experience is also very unique. The site’s layout is very minimalist and catered to photos that they feature. It’s definitely more artistic and curated that the other sites on this list.

Pixabay

pixaby

Pixabay has one of the biggest collection of images available online. They have everything from vectors to drawings and high-resolution photos. If you’re looking for images to use without wanting to spend money on them, you’ll be happy to know you can use all their resources for free and without attribution.

Their site is also easy to use because of they offer a small collection of curated sets of images that you’ll see on the homepage. Pixabay also has a search bar where you can input the specifics of the photo you’re looking for, and the site will bring up the most relevant results.

With the right images, you can create stunning email marketing images that will bring your connection to your audience to the next level!  What’s your favorite image source?  Let us know in the comments below!

 

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
How to Create an Effective Email Marketing Strategy

How to Create an Effective Email Marketing Strategy

Did you know that there are over 144 billion emails sent every day? That means that your target consumer’s inbox is filled with hundreds, if not thousands, of creative subject lines, limited offer discounts and well-researched content. How you differentiate yourself is the difference between conversion and drowning among the unopened emails.

 Effective Email Marketing Starts With The Right Strategy

To help you create an effective email marketing strategy, here are some tips that will help you consistently stand out and build a strong relationship with your customers.

Customization is key.

Despite knowing deep down that these emails are sent to a lot of people, no one wants to be reminded that they’re just a part of a list. Make it as personal as possible to establish rapport and really hook the reader. Send them birthday emails with special discounts or thank them after a year of subscribing to your mailing list. Whatever it is, make them feel special because that is what makes a brand’s email strategy memorable.

Think about the subject line.

Too many companies focus solely on an email’s content because the enclosed landing page is what converts a subscriber to a customer. However, before they even get to that point, they need to be interested enough to open the email. Your subject line is what prompts them to check the email it, so spend the time to research what grabs your audience’s interest and what resonates with them.

Email marketing experts agree that you can only go two ways with a strategic subject line. Either you keep it short to boost your open rate or you come up with something longer and more specific to increase the response rate. Make sure you stay away from 60 to 70 characters because this is what experts call a dead zone — too long to be interesting and too short to be specific.

Cater to the mobile audience.

Did you know that nearly half of the total emails sent in a day are opened on a mobile phone? That means if you have text or graphics that are only aesthetically pleasing on a desktop, you might be losing half of the subscribers you could convert.

There are a lot of easy fixes you can do to make sure that your emails are mobile phone-friendly, like switching to a one column template, check the pixels of the images you’re using, enlarge the font size or make the call to action easier to spot.

With these tips, you’ll be on your way to expert email marketing in no time!  What’s your favorite email marketing tip?  Let us know in the comments below!

Sources:

[PDF Download] DigitalMarketer’s 101 Best Email Subject Lines of 2016 (…and 5 free tools you can use to amplify your email marketing!)

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
Tools from Google You’ll Want to Know About

Tools from Google You’ll Want to Know About

Google has taken great leaps since it first started in someone’s garage. Now, it’s a multibillion-dollar business that has taken over the internet. As a brand, Google’s goal is to organize the information available globally, allowing the average Joe easy access to it.

These Useful Google Tools Are a Must-Try for Everyone

To do that, the company has developed multiple programs to cater to a person’s every need, from emails and search engines to calendars and maps. It’s a powerhouse. Google has even kept a close eye on innovative tech start-ups that have created applications they can further integrate with the system. To give you an insight on just diverse Google has become, here are some of its most widely used and most useful Google tools.

Gmail

Perhaps it’s most popular tool is its email service. It was first introduced in 2004. Since then, it has become the email of choice for the global majority. This product was initially tested within the company, then a few small populations.  Years later, it was made accessible to the public.

What was distinct about Gmail when it was released was the multiple options that you can arrange your email by. Now, it seems like a no brainer, but that was Google’s innovation. If you’d notice, Gmail constantly makes changes that allow the user to customize the organization of his emails.

Google Calendar

A lifesaver for busy people, the Google Calendar was first released in 2006. This tool is free and very handy if you manage multiple projects. It syncs to any device you use, allows you to share schedules with your team, your partner or your friends. It makes planning so much easier and faster to monitor. You can open a few calendars, compare schedules and avoid conflicts.

Think with Google 

Think with Google is a tool where Google provides data insights into digital marketing.  It provides an “inside look” at the latest Google data.  They market this tool as “a resource for everything from high-level insights to compelling stats and useful tips.” 

 Test My Site 

Google allows you to test your website with their test tools!  This is a part of Think with Google, and allows you to test the mobile speed of your website-   Simply visit https://testmysite.thinkwithgoogle.com, and enter your website.  Google will analyze your site, then test it on an average mobile connection to see how fast it loads.  This is a valuable tool since mobile use is swiftly rising.  You can also get a report with all of the information you need to speed up your site.

What’s your favorite Google tool?  Let us know in the comments below! 

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
SEM Competitive Analysis Tools

SEM Competitive Analysis Tools

If you are going to properly take advantage of paid search advertising, you first need to know where you stand in comparison with your competition.  Knowing what your competition is doing can help you create your full ad campaign and utilize methods that will help you become a top competitor.  In order to get the best information, here are some SEM competitive analysis tools.

Use These Tools for SEM Competitive Analysis

Semrush

semrush

Semrush has a number of competitive analysis tools that can help you understand where you stand among your competitors.  The Keyword Magic tool will show you the SERP for each keyword, how your competitor is ranking for that keyword, and even let you group keywords into niches.  Domain Overview will give you more of a general analysis of a specific domain, and the Backlinks Comparison tool will allow you to compare backlinks of up to five different domains.  From here, you can begin to develop your SEO strategy. 

Semrush is a professional tool and ranges from $99.95-$399.95 monthly.

SpyFu Adwords Advisor Report

spyfu

SpyFu has a number of tools, but for these purposes, we’re focusing on the Spyfu Adwords Advisor Report.  This PPC report will give you recommendations on what keywords you should be buying and suggestions on what ad copy is working for your competitors.  They’ll even give you a recommendation on how strongly they advise certain campaigns.  This report is a great start if you’re looking to invest in paid search ads, and just one of the many tools SpyFu has to offer.  

SpyFu offers a number of monthly plans, ranging from $39-$299/month, with additional discounts for paying annually.

Cognitive SEO

cognitiveseo

Reports in CognitiveSEO make comparative analysis quick and easy.  You enter the URL, specify if you want to limit sitewide links, and click “Start”.  You can compare metrics, anchor text, deep link ratio, and link data.  The site has tools to compare backlinks, penalties, and other necessary information to start your SEO strategy. 

Pricing ranges from $99 per month to $999 per month.

Screaming Frog SEO Spider

screaming frog

This tool is a website crawler.  It basically allows you to crawl websites and find different elements of the site, therefore allowing you to conduct an analysis. 

This tool offers a free version and an annual version for a reasonable annual fee.

If you’re ready to start delving into the logistics of what makes your competition rank above or comparatively to you, these tools will help you get there.  Which tool will you try first?  Let us know in the comments below!

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.
Mobile Website Testing Tools

Mobile Website Testing Tools

Around the world, there are approximately 1.2 billion people who spend more time on their phone than any other device. In the US alone, 25% of people who access the internet only do so from their mobile phones. What that means for brands that wish to reach out to this consumer base is that they have to make their mobile website design functional and aesthetically pleasing for the small screens on mobile phones.

Use These Tools to Test Your Mobile Website Design

As easy as that sounds, streamlining your website design can pose a lot of challenges. To help you better assess whether your site is mobile phone-friendly or not, here are a few testing tools you can try.

  • Gomez

Gomez is a comprehensive way to test your website for mobile readiness. It uses 30 different criteria, all of which are established and foolproof, to test your site. After that, Gomez will rate your app from 1 to 5, depending on how it fared on those standards. Not only are the results itself helpful and accurate, the site also offers tips and strategies on how you can make your website more mobile phone friendly.

  • MobiReady

If you think Gomez is comprehensive, this is even more extensive in its rating process. All you have to do to use this online testing tool is to provide the address of your site, and it will perform different tests on it. These include page, markup and site tests. Once that’s done, MobiReady will show you an elaborate assessment of your site. 

  • Responsinator

If you want a straightforward way to check your site on a mobile device, you should try Responsinator. All you have to do is go to their site, type your site’s URL, and wait for the live previews. The site will quickly resize your site and show you how it would appear on a variety of different screens. It doesn’t have fancy rubrics to test the other parts of your site, like the features or speed, but it’s great when you want to adjust the resolution and general aesthetic of the site for mobile users.

  • W3C mobileOK Checker

Like the previous two, W3C mobileOK Checker also tests the efficiency of your website on a mobile device using a set of standards. It uses the results to gauge the level of compatibility of your site in terms function, aesthetics and so on.

  • BrowserStack

Unlike the other mobile website testing tools available, BrowserStack doesn’t just provide you with screenshots of how your site would look on a mobile phone. Instead, it offers you the opportunity to fully interact with the web pages on different test devices. This is a great tool to fill in any gaps you may not have seen when you tested your site on other tools because you get the full experience actually accessing and using your site.

 Sources:

https://www.browserstack.com/

 

Avatar for Steve Scott
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.