7 Ways Keyword Research Trumps Other SEO Practices

7 Ways Keyword Research Trumps Other SEO Practices

When it comes to optimization, there is plenty you can do to supplement your page and improve your chances of online success. One of the biggest ways to help your business flourish is through the use of keyword research.

Did you know there are over 3.2 billion people using the internet? Naturally, that makes for a ton of competition when it comes to SEO. So what can you do to make sure that your page stands out? How do you ensure your page comes up on the top of a SERP (Search Engine Result Page)?

Keyword research has always been one of the leading SEO methods to do this. If you read through our last article about keyword research, you can probably gather why it’s become so vital for success on search engines.

7 Ways Keyword Research Trumps Other SEO Practices

We aren’t saying by any means that other SEO practices have become irrelevant. Because, trust us, they haven’t. Many factors go into optimization, we’ve just found a majority of goals are met when implementing a proper keyword research strategy. Which brings us to this question: What makes keyword research such a fantastic SEO practice?

  1. Competitive intelligence increases.
  2. Opportunities to understand your target audience.
  3. Optimization will be easier.
  4. You’ll learn more about Google and how to rank.
  5. The way your audience thinks will become apparent.
  6. Content marketing is simpler.
  7. Keyword research can also help decide your SEO budget.

Competitive Intelligence

You may think that keyword research ends at plugging words into your content. However, it goes much further beyond that. Keyword research actually gathers and analyzes information about your field, to show you what your competition is being noticed for. Competitive intelligence simply gives you a bit more knowledge on what companies, similar to yours, are gaining traffic from.

Target Audience

Perhaps you’ve tried using keywords before that you haven’t quite found successful. If that’s the case, it’s important for you to know that not every keyword works for every audience. Keyword research gives you a better idea of what your target audience is looking for. Once you know what they’re searching, you’ll know what keywords to push.

Easy Optimization

In general, keyword research can begin helping you with your overall optimization. If you’re trying to get top-ranking spots on search engines, plugging keywords into your content and pages (without keyword stuffing), can be extremely beneficial. When you use strong keywords, you begin to come up on search engines. The more searches you come up on, the more traffic you receive. Which, naturally, means more business!

Google Knowledge

Being noticed on search engines is paramount. Therefore learning more about Google and the needs Google presents, is unquestionably important. Getting into keyword research means you have a better chance to dig deeper into what search engines are looking for.

Thinking Like Your Audience

We mentioned above that keyword research helps you to find your target audience. Well in addition to knowing what your audience is looking for, keyword research can also help you to predict upcoming keywords. Similar to social media, you can almost see the trends developing. There are several keyword research tools that will show you what keywords are rising in popularity.

Content Marketing

Tools like WordPress focus heavily on helping your content marketing strategy be successful. WordPress even helps you to plug in the keywords you’ve found most popular when using a plugin like Yoast or All In One. After that, they’ll give you information on the usage, and any changes that should be made.  If your keyword strategy isn’t up to par, your content marketing plan could fail.

Optimization Budget

Last, but certainly not least, is budgeting. When it comes to search engine optimization, certain practices could become costly. In our opinion, you should definitely set aside some funds to maintain your keywords on paid ads! Most tools will present you with the volume, position, and cost per click (the price you pay for each click in any campaigns you run).

Keyword Research Without Fail

It is never a bad idea to get the extra help needed for SEO success. There are keyword research professionals like those of us at New York SEO Training Academy who are standing by and ready to help when needed. We come with over 20 years of experience and knowledge in the field of SEO. Call us at (888) 736-7766, to get the process started!

What’s your goto Keyword Research practice?

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Preparing for the Evolution of Voice Search

Preparing for the Evolution of Voice Search

Have you ever thought about what could happen to SEO if voice search technology didn’t exist? Take a second. Consider the benefits that voice search could bring to your optimization efforts. Whether you like it or not, the evolution of speech recognition could change SEO. Additionally, help you find a better rank.

 

Benefits of Voice Search Technology

Trends are important when it comes to optimization. You want to pay attention to things that are on the uprise. When you see something like Alexa, Google, Siri, or Cortana, and notice that they are changing things up, get in on the action! They could end up providing you with several benefits.

Speech recognition devices will pull the answers from the top-ranking positions on the search engine results page. Which means, the competition for top spots could be heavy. However, once that spot is yours, you’re more likely to stay there.

When implementing voice search technology, you’ll have a better chance to get noticed for a more direct niche. Due to an increase in voice searches over the past year, long-tail keywords are being implemented more and more. Adding long-tail keywords to your SEO efforts, you have an opportunity to get noticed for more direct searches. Voice searchers typically use long-tail keyword phrases. Usually someone who searches for something with long-tail keywords is more likely to purchase a product. After taking on this new strategy, you become more likely to sell a product or service.

 

Voice Search Strategies for SEO

After you know the benefits, it’s time to start using voice search in your SEO strategy.

  • Start including long-tail keywords. Targeting phrases will be your best friend here. Add them to your content, headings, or even title tags.
  • Pay close attention to user search intent. Know what your users are looking for. Try using a tool to get insights on the user search intent.
  • Begin a local SEO plan. Many people use voice search while on the go. Searches that include “near me” are usually people who are ready to buy. Ensure your local SEO is all set, to gain extra business success.
  • Make your site mobile-friendly. Most people who are using speech recognition to search for certain items are doing so from their mobile device. Making your site mobile friendly, gives you a better chance to rank. Update your structured data. Structured data helps search engines to know what the content on your site consists of. If your structured data is strong, and unique, you’ll stick out a bit more on websites.

 

The Future of Speech Recognition

We can never clearly determine what the future of SEO will look like. However, we do have a pretty good idea. Many tools, pages, and even Google itself, provide some updates or predictions ahead of time. A few of the biggest, or more noteworthy, are:

  • Natural speech patterns will be a factor you will need to pay attention to. Users voice search differently than they search on a laptop or desktop. So speech patterns will become more relevant.
  • More focus will be put on mobile-first indexing. This includes speed, compatibility, and design, all needing to be in tip-top shape, operating smoothly.
  • Finally, customers, or users, will be happier. They will enjoy hearing or reading into more direct answers they searched for. Therefore, providing a better experience for them, and likely increasing your chance for them to revisit your page.

 

The possibilities are endless if you are effectively implementing speech recognition and voice search techniques. For more information on hiring SEO professionals  that can help your transition into voice search strategies, give us a call today at (888)736-7766.

 

Sources:

https://kubix.digital/blog/how-to-optimize-for-voice-search

https://vtldesign.com/digital-marketing/search-engine-optimization/voice-search/

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

4 Important Things You Didn’t Know About Bing Ads

4 Important Things You Didn’t Know About Bing Ads

Generally, Bing Ads are very similar to Google AdWords. A lot of people may feel inclined to go with Google AdWords if they are making a choice between the two, since Google is the number one most used search engine.  However, if you have thought about using Bing Ads in the past, you’re not wrong.  If you’re asking yourself, “Does advertising on Bing work? Is it worth a try?”

Advertising on Bing does work.  There is less competition and it’s a great platform for smaller companies to make a big impact on the ad market.  If you’re wondering if jumping on the Bing wagon is worth it, below are the 4 important things you didn’t know about Bing Ads:

Does Advertising on Bing work?  Here are 4 Things You Need to Know

1. Bing Ads are cost-efficient. Advertisers can receive numerous benefits from advertising with Bing.  Bing Ads uses AdWords auction which has cheaper costs per click and better ad positions.  According to Wordstream, extensive managed services clients who used Google Ads and Bing Ads had lower search CPC’s on Bing resulting in 33.5% cheaper CPC in Bing.

2.  Advertising in Bing allows you to assign different campaigns in any time zones. This makes sophisticated ad scheduling manageable and far easier to use. Especially if your business reaches internationally.  Bing Ads basically opens up various options at the ad group level that allow you to quickly adjust a setting for a particular ad group without the effort or hassle of creating a new campaign to make a change.

3.  Bing Ads has the flexibility of targeting and control over search partner targeting and search demographics. Along with tracking exactly which search partners are directing traffic to your site.  You can exclude a particular search partner without opting out of all other partner sites. To do this, you simply click on the campaign settings and add the particular website to website exclusion.

Furthermore, Bing Ads offers the ability to control which age and gender demographics visit your search ads. This can be controlled at either the ad group or campaign level within Bing Ads.

4.  Bing Ads has numerous unique advantages that Google hasn’t offer yet. When it comes to social extensions, Google shows your Google+ followers but Google+ simply doesn’t have the audience to make this as valuable as it could be.  Bing, on the other hand, began testing automated social media extensions in 2014 which includes showcasing Twitter followers an advertiser has right next to their ads.  This gives you an easy and clear idea of social engagement.

Bing Ads has a lot to offer.  It is an easy way to attract more traffic at an affordable cost. Bing statistics have gradually grown over past years and reportedly grew to 19.7% of the US search market share this year. If you’re considering using Bing Ads, don’t think twice!

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Top Places to Find Images for Your Email Marketing

Top Places to Find Images for Your Email Marketing

With how effective email marketing has become, many businesses are starting to dip their toes in and try just how much it can improve their business. For those who are wondering how they can up their game, you might want to consider adding graphics to your emails.

Email Marketing Images Will Improve Your Engagement

Email marketing images add visual interest to a usually verbose and one-dimensional content. It allows readers to remember your message, because it has visual appeal, and it breaks up the text into more digestible chunks. Graphics also give you more liberty to be creative and different from the content of other brands’ emails.

To help you find the best images that fit your email content and concept, here are the most popular sites different brands use.

StockVault

stockvault

If you’re looking for high-quality photos that are not as usual in generic image collection sites, then this is where you should be looking. They have over 47,000 free photos from different photographers for different purposes. The photos are not as curated are other sites, so they’re not a specific niche or all with a similar aesthetic. However, it’s still a great photo resource, especially for creative projects.

Unsplash

unsplash

Despite being only being hosted on a Tumblr accounts, Unsplash has some of the most artistic and beautifully taken photos that you will ever find online. Once you subscribe to their account, you will receive 10 photos every 10 days that you can use for whatever project you have in mind. These photos will be sent directly to the inbox of the email you used to subscribe.

Like their photos, the browsing experience is also very unique. The site’s layout is very minimalist and catered to photos that they feature. It’s definitely more artistic and curated that the other sites on this list.

Pixabay

pixaby

Pixabay has one of the biggest collection of images available online. They have everything from vectors to drawings and high-resolution photos. If you’re looking for images to use without wanting to spend money on them, you’ll be happy to know you can use all their resources for free and without attribution.

Their site is also easy to use because of they offer a small collection of curated sets of images that you’ll see on the homepage. Pixabay also has a search bar where you can input the specifics of the photo you’re looking for, and the site will bring up the most relevant results.

With the right images, you can create stunning email marketing images that will bring your connection to your audience to the next level!  What’s your favorite image source?  Let us know in the comments below!

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

How to Create an Effective Email Marketing Strategy

How to Create an Effective Email Marketing Strategy

Did you know that there are over 144 billion emails sent every day? That means that your target consumer’s inbox is filled with hundreds, if not thousands, of creative subject lines, limited offer discounts and well-researched content. How you differentiate yourself is the difference between conversion and drowning among the unopened emails.

 Effective Email Marketing Starts With The Right Strategy

To help you create an effective email marketing strategy, here are some tips that will help you consistently stand out and build a strong relationship with your customers.

Customization is key.

Despite knowing deep down that these emails are sent to a lot of people, no one wants to be reminded that they’re just a part of a list. Make it as personal as possible to establish rapport and really hook the reader. Send them birthday emails with special discounts or thank them after a year of subscribing to your mailing list. Whatever it is, make them feel special because that is what makes a brand’s email strategy memorable.

Think about the subject line.

Too many companies focus solely on an email’s content because the enclosed landing page is what converts a subscriber to a customer. However, before they even get to that point, they need to be interested enough to open the email. Your subject line is what prompts them to check the email it, so spend the time to research what grabs your audience’s interest and what resonates with them.

Email marketing experts agree that you can only go two ways with a strategic subject line. Either you keep it short to boost your open rate or you come up with something longer and more specific to increase the response rate. Make sure you stay away from 60 to 70 characters because this is what experts call a dead zone — too long to be interesting and too short to be specific.

Cater to the mobile audience.

Did you know that nearly half of the total emails sent in a day are opened on a mobile phone? That means if you have text or graphics that are only aesthetically pleasing on a desktop, you might be losing half of the subscribers you could convert.

There are a lot of easy fixes you can do to make sure that your emails are mobile phone-friendly, like switching to a one column template, check the pixels of the images you’re using, enlarge the font size or make the call to action easier to spot.

With these tips, you’ll be on your way to expert email marketing in no time!  What’s your favorite email marketing tip?  Let us know in the comments below!

Sources:

[PDF Download] DigitalMarketer’s 101 Best Email Subject Lines of 2016 (…and 5 free tools you can use to amplify your email marketing!)

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Tools from Google You’ll Want to Know About

Tools from Google You’ll Want to Know About

Google has taken great leaps since it first started in someone’s garage. Now, it’s a multibillion-dollar business that has taken over the internet. As a brand, Google’s goal is to organize the information available globally, allowing the average Joe easy access to it.

These Useful Google Tools Are a Must-Try for Everyone

To do that, the company has developed multiple programs to cater to a person’s every need, from emails and search engines to calendars and maps. It’s a powerhouse. Google has even kept a close eye on innovative tech start-ups that have created applications they can further integrate with the system. To give you an insight on just diverse Google has become, here are some of its most widely used and most useful Google tools.

Gmail

Perhaps it’s most popular tool is its email service. It was first introduced in 2004. Since then, it has become the email of choice for the global majority. This product was initially tested within the company, then a few small populations.  Years later, it was made accessible to the public.

What was distinct about Gmail when it was released was the multiple options that you can arrange your email by. Now, it seems like a no brainer, but that was Google’s innovation. If you’d notice, Gmail constantly makes changes that allow the user to customize the organization of his emails.

Google Calendar

A lifesaver for busy people, the Google Calendar was first released in 2006. This tool is free and very handy if you manage multiple projects. It syncs to any device you use, allows you to share schedules with your team, your partner or your friends. It makes planning so much easier and faster to monitor. You can open a few calendars, compare schedules and avoid conflicts.

Think with Google 

Think with Google is a tool where Google provides data insights into digital marketing.  It provides an “inside look” at the latest Google data.  They market this tool as “a resource for everything from high-level insights to compelling stats and useful tips.” 

 Test My Site 

Google allows you to test your website with their test tools!  This is a part of Think with Google, and allows you to test the mobile speed of your website-   Simply visit https://testmysite.thinkwithgoogle.com, and enter your website.  Google will analyze your site, then test it on an average mobile connection to see how fast it loads.  This is a valuable tool since mobile use is swiftly rising.  You can also get a report with all of the information you need to speed up your site.

What’s your favorite Google tool?  Let us know in the comments below! 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.