Preparing for the Evolution of Voice Search

Preparing for the Evolution of Voice Search

Have you ever thought about what could happen to SEO if voice search technology didn’t exist? Take a second. Consider the benefits that voice search could bring to your optimization efforts. Whether you like it or not, the evolution of speech recognition could change SEO. Additionally, help you find a better rank.

 

Benefits of Voice Search Technology

Trends are important when it comes to optimization. You want to pay attention to things that are on the uprise. When you see something like Alexa, Google, Siri, or Cortana, and notice that they are changing things up, get in on the action! They could end up providing you with several benefits.

Speech recognition devices will pull the answers from the top-ranking positions on the search engine results page. Which means, the competition for top spots could be heavy. However, once that spot is yours, you’re more likely to stay there.

When implementing voice search technology, you’ll have a better chance to get noticed for a more direct niche. Due to an increase in voice searches over the past year, long-tail keywords are being implemented more and more. Adding long-tail keywords to your SEO efforts, you have an opportunity to get noticed for more direct searches. Voice searchers typically use long-tail keyword phrases. Usually someone who searches for something with long-tail keywords is more likely to purchase a product. After taking on this new strategy, you become more likely to sell a product or service.

 

Voice Search Strategies for SEO

After you know the benefits, it’s time to start using voice search in your SEO strategy.

  • Start including long-tail keywords. Targeting phrases will be your best friend here. Add them to your content, headings, or even title tags.
  • Pay close attention to user search intent. Know what your users are looking for. Try using a tool to get insights on the user search intent.
  • Begin a local SEO plan. Many people use voice search while on the go. Searches that include “near me” are usually people who are ready to buy. Ensure your local SEO is all set, to gain extra business success.
  • Make your site mobile-friendly. Most people who are using speech recognition to search for certain items are doing so from their mobile device. Making your site mobile friendly, gives you a better chance to rank. Update your structured data. Structured data helps search engines to know what the content on your site consists of. If your structured data is strong, and unique, you’ll stick out a bit more on websites.

 

The Future of Speech Recognition

We can never clearly determine what the future of SEO will look like. However, we do have a pretty good idea. Many tools, pages, and even Google itself, provide some updates or predictions ahead of time. A few of the biggest, or more noteworthy, are:

  • Natural speech patterns will be a factor you will need to pay attention to. Users voice search differently than they search on a laptop or desktop. So speech patterns will become more relevant.
  • More focus will be put on mobile-first indexing. This includes speed, compatibility, and design, all needing to be in tip-top shape, operating smoothly.
  • Finally, customers, or users, will be happier. They will enjoy hearing or reading into more direct answers they searched for. Therefore, providing a better experience for them, and likely increasing your chance for them to revisit your page.

 

The possibilities are endless if you are effectively implementing speech recognition and voice search techniques. For more information on hiring SEO professionals  that can help your transition into voice search strategies, give us a call today at (888)736-7766.

 

Sources:

https://kubix.digital/blog/how-to-optimize-for-voice-search

https://vtldesign.com/digital-marketing/search-engine-optimization/voice-search/

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

8 of the Best SEO Tools

8 of the Best SEO Tools

Have you ever thought that maybe you aren’t seeing the results you’d like, so you want to try something new? That happens often, especially in the SEO (Search Engine Optimization) field. There are times we come across SEO tools, use them for a few weeks, decide they’re ineffective, and find new ones. We’ve been through this too, so we know how it goes.

The Best SEO Tools for 2018

After all of our years in the business of optimization, we’ve been able to weed out the bad tools, and make room for the best ones. When it comes to optimization, the best SEO tools are:

  • SEMRush
  • Cognitive SEO
  • Hootsuite
  • Majestic
  • SpyFu
  • Moz
  • RavenTools
  • Google Analytics

Please always keep in mind; something that works for you, may not work for others. In the same respect, something that works for others, may not work for you. As an entrepreneur trying to tackle effective SEO strategies, you just have to do a little experimenting. These 8 SEO tools that we strongly suggest implementing, have become our favorites for a reason!

SEMrush

Hitting the market in 2008, SEMrush quickly became one of the more popular tools for SEO. Some of the most used SEMrush features include: backlink analysis, organic researching, keyword research, domain comparison, site audits, social media poster/tracker, etc. Ultimately, SEMrush positions itself as one of the best multi-functioning tools for online optimization.

Cognitive SEO

Cognitive SEO, much like SEMrush, is an all-around great tool. Whether you are looking to fix your backlinks, or run a content audit, Cognitive SEO can help. Don’t be intimidated, this tool is built for those at any level of online optimization. That’s right! Even the SEO newbies!

Hootsuite

One aspect of SEO often wrongly looked over, is social media! Having a good social media marketing strategy will boost your online presence almost single-handedly. Truthfully, let’s face it, we are social media addicts! So naturally, you want to be posting, and posting a lot!

Which, no doubt, can become overwhelming. Hootsuite is a tool created to help you create and schedule social media posts. Regardless of how many social media accounts you have, Hootsuite knows how to accommodate!

Majestic

As the “Largest Link Index Database”, you do not want to skip over what the Majestic tool has to offer. If you need some insight on link intelligence, or backlink history, or even domain exploring, this may be the tool for you.

SpyFu

Looking for more information than just links analysis and domain statistics? If so, you may want to look into SpyFu for your SEO tool belt.

At New York SEO Training Academy, we’ve come to love SpyFu for PPC information. Searching through the results, you will actually find information on your competitors paid keywords. You will see the amount of SEO click value, paid keywords, estimated monthly PPC, ad position, budget, etc. Definitely useful information, if you ask us!

Moz

Keywords, keywords, keywords. This is what typically comes to mind when you mention this tool. Mostly because, well, they are believed to have the most accurate search keyword database.

However, Moz does function as much more. If you sign up with Moz, you’ll have the chance to learn about competitive research, link building and link analysis. One of the coolest features? Moz also focuses heavily on your local business listings.

(Heads up: you can try this tool for 30 days, for FREE!)

RavenTools

Raven Tools, an “all-in-one” SEO platform, can help with just about anything you may need to get ahead of the competition. Keyword research, link building, competitor research, etc. It may sound pretty much like the other tools listed above. However, Raven Tools has one feature that most of the others do not have. A social media metrics tracker.

Yes, you heard correctly. Raven Tools will help you to track mentions, connections, followers, posts and even referral traffic!

Google Analytics

Google Analytics is a big one. If you want to succeed at search engine optimization, you may want to stick with a tool developed specifically by a search engine. Learn about your audience, get detailed reports, and even test variations of your site!

Looking to find out which of your online campaigns is bringing in the most traffic and conversions? Trying to locate where a majority of your customers are coming from? Want to know what consumers are clicking on first on your page? Google analytics can show you all of those things!

 

We Want to Hear From You!

As we progress, and continue to optimize, new tools are constantly being developed and created. (Spoiler alert: Some of these tools are even preparing for some BIG updates!) At the end of the day, everyone prefers a different tool for SEO insiders. We want to hear from you. What are your favorite SEO tools to use? Which SEO tools have you gotten the most use out of so far in 2018?

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Finding the SEO Tools That Work for You

Finding the SEO Tools That Work for You

Despite the fact that, with SEO, everyone has the common goal of being successful, each business varies. A business or franchise that is listed locally, will likely take a different approach from an online store. Meaning, each business needs to be using, and focusing on, separate tools. Therefore, finding good SEO tools that work for your business is paramount.

 

It is a pretty simple concept. If your business operates mostly online, you’re going to want to target more online marketing tools. If your business is a ‘walk-in’ business, you will definitely want to focus on tools that help to strengthen your local SEO.

 

SEO Tools Designed for Local Businesses

As a major part of your business success, it is advised that you begin your optimization strategies as soon as possible. This is particularly important when it comes to local SEO. You want to people to visit your business, and keep coming back. Other than just seeing your building, you want to create an online presence as well.

 

You’ve committed yourself to taking the necessary steps to gain success for your business. Now it’s time to find some tools that help to do so. If your business is listed locally, look into these local SEO tools:

 

  • SEOProfiler – Known to provide strong local keywords
  • Moz Local – This will help you manage local listings.
  • Bright Local – Helps to score on-site local SEO from competitors
  • Local SEO Checklist – Organizes your site to help boost local SEO.
  • BuzzStream – Good for finding, and earning reliable local backlinks.
  • Serplify – Allows you to add domains and locations you want to rank for.
  • ReviewTracker – Tracks customer reviews and feedback.

 

Remember, these are just a few of the tools available to assist your local SEO efforts. As you notice, each serves their own purpose and presents different benefits. Tracking your performance through these tools can help ensure your business success.

Optimization Tools for Online Businesses

Local SEO may seem a bit easier to target than online or virtual companies. It may sound a bit daunting, but this form of business opens up a ton of options for you, and the success of your business. There may actually be a better opportunity to rank on search engines, if you’re using the right tools.

 

Some of our favorite online business tools are:

  • Google Analytics – Gives you insights on traffic, visitors on your site, etc.
  • Screaming Frog – Provides a detailed audit of all your web pages.
  • Ahrefs – Analyzes your site for negative backlinks.
  • Moz Open Site Explorer – Popular link building tool.
  • Raven Tools – Provides reports on PPC, Social Media, SEO, etc.

 

Ultimately, good SEO begins with a firm keyword research tool. Which, most of the ones listed above accommodate. As a bonus, each of these tools will also provide more inclusive information regarding your website.

Implementing Information From SEO Tools

Research, research, research. Your business success depends solely on your ability to choose the right SEO tool, get the analytics, and keep up with changes. Once you’ve come up with an effective action plan, make your move!

 

For more information on SEO tools or SEO coaching, please feel free to contact us today. We would love to get you set up with all of the knowledge you need to succeed. Additionally, New York SEO Training Academy does host SEO Training Workshops regularly. Whether you are an entrepreneur looking to learn the basics, or looking to refresh your professional skills, we’ve got what you need!

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Success in Writing Great Content

Success in Writing Great Content

4 Ways to Find Success in Writing Great Content

Often times, entrepreneurs will skip out on content writing or blog posting because they are putting money into marketing, anticipating that it will bring them success. Marketing your business can only go so far if you don’t keep adding, developing, and improving your optimization strategy. Why is blogging so important? Blogging has several benefits, but first you need to know the proper way gain success from writing great content.

Focus on the Audience

Focusing on the audience is impossible, unless you know who your audience is. So naturally, determining your target audience is crucial to your content marketing plan.

Typically, entrepreneurs and business owners will try to generalize their content, in hopes that they will be able to satisfy a larger community. However, that is not necessarily the most effective strategy.

When it comes to content writing, it is important to write for your targeted niche market. Why? Because customers and users normally tend to look something up directly. Some may search for “cars” but a majority will search for a specific car for sale near them, car modifications, specs, etc.

That being said, writing more direct content does not keep you reaching a larger audience, but helps you to be noticed for more specific topics, in addition to more general topics. Look at your competitors content, your customer base, and demographics to help you write great content.

Keep it Relevant

On top of users liking well-written content, they also gravitate toward content that is fresh and relevant. When developing relevant content for your business or website, consider these few tips:

  • Keep your meta description engaging and informational
  • Help the reader to solve a problem or answer a question
  • Ensure your content is up-to-date with new information and current practices

At the end of the day, content writing is less about how well you write, and more about the usability and mechanics of what you are producing. As long as you are generating content that is relevant to your business, and discusses your concept and services, you are on the right track to high-quality optimization.

Engage the Reader

Let’s be honest, as business owners or content writers, our main goal is keeping visitors and customers coming back for more. This will not happen, unless you provide the reading with useful and engaging content.

Engaging the reader has a lot to do with creativity. Usually, for professionals who write content for clients or their own companies, it comes natural, because it is something they are passionate about doing. If you are passionate about what you are writing about, the success will follow.

Keep Your Posts Consistent

There are four key factors to consider when ensuring that your posts are consistent, both in style and frequency of posting.

  1. Popularity: Once you have a good following on your website or social platforms, you’ll want to keep those numbers. Produce content, even if its short and sweet.
  2. Voice: Finding your voice is significant to determining your writing style. Try to keep a stable approach and tone.
  3. Frequency: Time is money. How often are you posting? If it takes you a few seconds to think about the last time you posted, it is probably time to post a new blog entry.
  4. Authority: This is a big one. Your SEO reputation is important, and some proper SEO consulting can help you to regain authority. Remember, higher authority creates a better opportunity to be ranked on a Search Engine Results Page (SERP). 

 

In review, competition online can be a bit aggressive. You want visitors to keep circling back to your website, and stay on your website for extended amounts of time. That is what Google, and other search engines, love to see. So step out of your comfort zone and start creating great content. Invest in your success.

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

The 5 Major Benefits of Google Optimization

The 5 Major Benefits of Google Optimization

Whether you’re new at business marketing, or a seasoned SEO master, you know the importance of Google for optimization. In fact, it may be hard to picture a world without the marketing benefits of Google.

Some of us are solely avid Google search engine users, and just transitioning in optimization. If you’re one of those people, you may be curious about exactly what benefits of Google optimization to expect.

 

5 Benefits of Google and SEO

Google is a seemingly endless portal of knowledge. Naturally, it would be accurate to assume that it functions as more than just a search engine. When using Google for business optimization, you almost immediately reap the benefits of your efforts.

Due to Googles acclimation to business optimization, Google may be the best search engine to put your time and money into. Here is what we found to be the biggest benefits of Google for SEO:

  1. Ads are more effective.
  2. Better business recognition.
  3. Competitor intelligence.
  4. Customer knowledge.
  5. Increased brand credibility.

 

Effective Ads on Google

When it comes to placing advertisements on search engines, most will accommodate your needs. However, advertisements on Google typically get you a bit more business. As the most regularly used search engine, typically businesses will see a majority of traffic coming from Google.

 

Gaining Better Recognition

Once people see some more traffic to their website, they will begin to gain recognition. Gaining recognition, granted your website is operating smoothly, will help you to rank higher on search engines.

 

Competitive Intelligence

As one of the most advanced search engines on the market, Google provides the most competitor information. Whether you use Google Insights, Google Trends, or both, you will have the information needed to put you a step ahead of the competition.

 

Better Customer Knowledge

Customer knowledge is huge. Knowing what your customers or consumers are looking for can help you determine what keywords to target. This can be done through keyword research. Keyword research, which Google just so happens to be amazing with.

 

Increasing Brand Credibility

Last, but certainly not least, is brand credibility. If you are ranking higher on search engines, customers will continue to visit your page. If you are getting page visits, you will sell more of your products or services. Not coming up on those search results could lead to people thinking that your site is not credible.

 

Reaping the Benefits of Google

Google is the place to be when optimizing your business online. Clearly the benefits of Google are pretty extensive. If you can optimize professionally and effectively, you will see almost immediate success.

 

If you aren’t quite seeing the results from the time you are putting in, it may be time to seek some professional SEO coaching. Additionally, if you are someone who is seeing results from your efforts, we want to hear about it! Leave a comment and let us know what is helping you to gain success!

 

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.

Tools to Test Your Robot.txt File

Tools to Test Your Robot.txt File

Sometimes, for one reason or the other, there are site pages or files that you –as the website owner- do not wish to be crawled or visited. It could be because you have duplicate pages on your website and you may not want both to appear in the search engines, or you do not want search engines to index certain areas of your website, or to index certain files such as images or PDFs.  Whatever the reasons, robot.txt files have you covered. They are composed of disallowing and allow statements which issue instructions to robots on what URLs can be crawled on a website. Robot.txt files are also extremely helpful if you want to tell search engines where your sitemap is located. However, you might be surprised to hear that this file, if not used correctly, could be the downfall of your website as your site pages will not be listed at all by the search engines!

Robot.txt Tools to Test Functionality

It is important to know which tools you can use to test the functionality of the file. By now, I am sure you are curious to know if there are tools that test if your robot.txt file is working or not. Yes, there are, and I am glad to share them with you, and how they work!

Robots.txt Tester

If you are looking to block Google web crawlers from specific URLs on your site, this tool will instantly sort you out. This means that you won’t have to worry about your whole website being blocked from crawling. What is outstanding about this tool is that it verifies that your URL has been blocked properly. The only limitation to Robots.txt.Tester is that it ONLY tests files with Google User agents such as Googlebot.   

Here’s how to use the tool:

  • Open the Tester tool for your site; scroll through the robots.txt code to locate highlighted logic errors.
  • There is a text box at the bottom of the page of interest. Type in the URL of the page in the box.
  • Select the user agent you want to use from the dropdown list in which Googlebot is the default agent.
  • Click the TEST button in order test access.
  • Upon clicking the TEST button, it will read either Accepted or Blocked.
  • Retest as necessary until you have achieved what you want.

Testing with Ryte’s software

Inspired by Ryte, this tool, in addition to checking if crawling on your given URL is allowed or not, helps monitor your robots.txt to ensure a great website performance by enabling you to analyze and optimize up to 100 URLs. You only need to get an account with them, and it is absolutely free.

How to Use:

  • Simply enter the URL of interest.
  • Select the respective User Agent.
  • Click the Start Test and evaluate.

The Frog SEO Spider

If you have thousands of pages and are having difficulties identifying which ones are blocked, and those allowed to be crawled, then you definitely need this tool. Its uniqueness is in how it is able to detect if a URL has been blocked by mistake. We already know how blocking URLs by mistake can have a huge impact on site visibility in the search results.

How to Use:

  • Download the SEO Spider (It’s free in lite form and can crawl up to 500 URLs).
  • Open up the SEO Spider.
  • Type or copy in the site you wish to crawl in the “Enter URL to Spider” box.
  • Hit “Start”.

Robot.txt files are useful if you want search engines to ignore any duplicate pages on your website, if you do not want search engines to index certain areas of your website (or even a whole website), or if you do not want them to index certain files.  However, it is also possible to block this URL by mistake, especially if you do not understand how the files work. Consequently,this mistake can hugely have a huge impact on visibility of your website in the search results. These tools prevent you, as the website owner, from these unintentional mistakes.   Have you used these tools before?  Let us know in the comments below!

 Sources:

Screaming Frog SEO Spider

Avatar for Steve Scott

Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.