Do you want an effective SEO strategy? If you do, then you need to understand every aspect that makes a good search engine ranking. That includes link building. Links can either direct you to the pages of the same site or from on website to the next. To do that, you need to implement different methods, some more difficult than others.
These Best Practices in Link Building Will Move You Up the Ranks
Strategies in link building are an ever-changing, but the fundamentals remain the same. Having a good grasp of those helps you better thrive in the world of search engine optimization. To help you do that, here are some of the best practices in link building that you can master and introduce to your SEO strategy.
Nothing Beats Good Content.
Let’s be honest. Posts which are all marketing and no content don’t convert. Worse, this often tarnishes the name of the site and puts you on search engine blacklists – sites which they don’t recommend because they’re all click bait. Instead of spending so much time with artificial link building, devote some time to its organic side. That means writiing good content that’s relevant and people would most likely share, reread and remember. That way, you don’t have to spend as much time with artificial link building because the content is doing well on its own.
Regardless of what type of marketing you practice, you know that being relevant is 90% of the battle. If the audience can relate to your content, approach or voice, your content’s shareability and conversion skyrockets. There are a lot of ways to stay relevant, like posting about trending topics and news. Giving away freebies and mentioning your avid visitors can also increase engagement.
Relevancy also relates to the types of links you use in your link-building. Traffic is only one determining factor when looking for quality links. You also want the link to be relevant to your site and your audience. For example, if you own a car dealership, linking to a well-known car parts supplier could be relevant and help you boost activity. Linking to a dog groomer, regardless of how popular their site may be, wouldn’t be relevant. Too many irrelevant links can lead to penalties and actually hurt your standing in the long run.
Build Relationships, Not Just Links
For your link building strategy to be successful, you have to find relevant forums that your prospective audience would likely visit. That makes your more accessible and visible to them. Simply stealing a link or leaving your information in the comments is considered bad practice. You never want to leave your link on a site that hasn’t given you permission (with the exception of directories). Instead, commenting on popular blogs with value is more effective to build a relationship. You can then approach them to try building links.
These are only some of the best practices that you can try to make sure that your link building strategy is at its best. You will specific practices that work better with the goals you have set, but the ones mentioned above are a great place to start.
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.