Being a part of the tech generation — when people are always on their phones or laptops — means that businesses have to get creative in how they reach their audience. Email marketing is one of the most cost-effective ways to do that.
Email marketing is something you can handle yourself, with the right systems in place. All you need is to find the perfect platform to work with. You’re looking for email marketing platforms that are affordable but offer beautiful templates, allow customization, and have plenty of upgrades so you can increase the quality of your strategy as you start to grow in your business.
These Email Marketing Platforms Offer Affordable Marketing
If this is a new area of marketing for you, it may be overwhelming. Luckily, there are some easy to use and affordable email platforms out there to get you started on email marketing!
If you’re running an email marketing campaign, you should know about MailChimp. It’s the quintessential email marketing tool small businesses use. The interface is user-friendly, making it easy for beginners, and it integrates multiple sites beautifully. Through this platform, you can segment your target audience, merge tags, create emails quickly, launch autoresponders and time your emails depending on the timezone of your users. You can start out for free, or upgrade for more features.
Constant Contact is currently one of the most popular and widely used platforms. If you’re just starting out but you want a tool that will help you with every aspect of your email marketing strategy, then this is the one to use. Through ConstantContact, you can manage your contacts, lists and even store a template. It also comes with tracking and reporting system and 1 GB storage for your files. All that for only $20 a month, and the first two months are free.
GetResponse is another great platform that simplifies email marketing for its users. It has a lot of automation features that allow you to make smart automated campaigns, thanks to its drag and drop builder. For only $15 a month, you can even integrate your lead generation software — such as SalesForce, ZenDesk and OptinMonster — directly to this platform.
This is another popular option that small and medium enterprises love to use. Not only is it good value for the money at $19 a month, it also packs a lot of services in one platform, including list management, ready to use templates for emails, autoresponders and many more. AWeber also connects to varied platforms like WordPress.
What’s your favorite email marketing platform? Let us know in the comments below!
Steve Scott is the CEO & Director of Training at the New York SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in New York to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.